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2 Responses to “Painted Barn Logo Review”

1. MontgomeryQ Says:
   May 22nd, 2006

   Let’s start with the text. I would have Painted Barn be one font style, and .com another similar font or one in the same family. This is because Painted Barn needs to be read together as one object. Logos, like all pieces of art, are made up of different visual elements. Painted Barn would be one, and the most important. The next important would be the graphic, to stick the idea into people’s memory, since people remember graphics better than text. The .com is the least important and should be the smallest. The trick is to get these 3 elements to be cohesive, clear and balanced.

   The graphic is too large and the red makes it stand out the most. It is also strange to have a huge paint swath on top of it with a drop shadow. Take some time to have the paint look like it’s actually coming off the barn. And take out some of the details of the barn. The idea is to make it instantly recognizeable as a barn, but strip it of all its unnecessary details.

2. Panel Expert - Brian J. Says:
   May 30th, 2006

   Hopefully you are creating logos in a vector program like Adobe Illustrator. None of the elements in this logo are cohesive… none of them feel like they belong with one another. The type for the word painted should be reconsidered. Beware of cutesy fonts - they tend to become dated very quickly. Use fonts that have stood up over time. The barn has too much detail. Drop the drop shadow altogether. There are issues with hierarchy and placement that should be addressed. This could easily be a strong one color logo. I would be tempted to start over with this logo making sure to put emphasis where emphasis is due.

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