Virardy Grand Collection Logo Review
Designer: Yes
Company Info: Virardy Grand Collection ( this is a brand name for fancy pens)
What will the logo be used for: business card, letter head and all those prints, pen boxes and print ads
4 Responses to “Virardy Grand Collection Logo Review”
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May 22nd, 2006
Sweet logo! Love the simplicity, the font, and the creativity. I have a problem with the legibility though. The letter A isn’t clearly read, and that’s vital with a name like this. You need to experiment a bit more, finding a way to invert the triangle to have the A be clearer. Other than that, I think you did a great job.
May 22nd, 2006
At first look this is a very strong mark, good job. There are a couple of adjustments I would suggest. The fitst being I didn’t know the name was virardy until I read it above in the brief. You can’t tell there is an A between the R’s, it reads Virrdy. The spacing between the I and R and the R and D is a bit too tight, compared to the other letters. Especially when this is reduced down. The line under the logo should not be angled that direction, it’s a bit awkward. Try sloping it towards the right, to follow the other angle on the V. The top of the pen looks slightly taller than the rest of the logo. The tag line will also probably get lost when reduced small. You have a very strong mark, nice piece.
May 23rd, 2006
Legibility is your main issue. Play around with the design elements a little to see if you can get an “A” out of the design? Otherwise, you may need to remove the design element to use an icon. Maybe take the pen and face it upwards? Overall, pretty cool idea.
May 30th, 2006
These are the types of logos I love. It’s great to see designers out there using custom type treatments as a means of communicating the idea. However, the previous comments on legibility are right on the mark. If the icon is replacing the A, an obvious conclusion would be that it would read more as an A being turned so that the point of the pen points upward. In this case, the mark might become much larger and sit lower on the baseline. This would require some rework with the letters on either side, but the end result would be a good looking logo that doesn’t lose it’s functionality.