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4 Responses to “Park Whiz Logo Review”

1. Panel Expert - Rob Kirby Says:
   May 30th, 2006

   I have never been a huge fan of logos that replace a letter with a graphic. There’s always the functionality issue. In this case it is just o.k. The type and graphic need to be really cohesive and flow in order to make this work better. The “sign” idea is good as well as the simplistic nature of the car. Try some lettering that has a bit of a rounded corner. This would echo the outer shape of this enclosure and the rounded edges of the car graphic. I would also give more margin around the lettering. It is too tight to the edges.

2. Panel Expert - Brian J. Says:
   May 30th, 2006

   The car graphic doesn’t have the same weight as the other letters. You need to give yourself more room around the type especially left and right. The outermost blue rule should be visually as thick as the white rule it surrounds or it should be much skinnier or much thicker. Right now the difference in stroke weight looks like a mistake - kind of like you meant it to be the same, but it isn’t quite so it looks wrong. It could be fairly strong if you could find a way to make the car graphic jive with the lettering somehow.

3. Jon Thornton Says:
   June 1st, 2006

   I greatly appreciate the feedback — the changes you suggested really improved the logo. You can see it in use on our website at http://www.parkwhiz.com. Thanks!

4. bong casten Says:
   June 29th, 2006

   The idea is great, the design fits the business it wants to announce, however there should be some room around the text. Maybe an all upper case type will be more effective to kind off balance the layout

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