I really value your opinions - I am inclined to agree with Ben, I kind of like the simplicity of the first logo, I am still re-working it, looking at other fonts and trying to find a compromise between the first “flame” which I agree looks like a leaf, and the second flame that reminds me too much of cracks in a pavement!

Somewhere in there is a good looking logo I just know it!

If its ok with you I would like to resubmit again, probably next week.

Thanks again for your opinions, its great to have people who are willing to give an objective view of my work.

Jon.

Personally I prefer the logo in it’s original form minus the arrow on th ‘up.’ I think that the connection of the flame icon to the text could be smoother and make for a tighter compostion. The icon is too busy in the revised version. The text worked a lot better in the first composition as well. In the revised version, the font is boring and doesn’t relate as well to the icon.

I hope this doesn’t create too much confusion to have varying opinions. I would stick with the original as per my comments above.

Adam

thanks so much for the review … I had another crack at it - can I re-post the revised version to see what you all thnk?

Thanks

J.