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6 Responses to “AD Works Logo Review”

1. Panel Expert - Ben V. Says:
   January 15th, 2007

   I would tighten up your kerning on the “W” and “O” in “WORKS.” Also, the green is almost too bright. It makes it hard to read. Why is the word “AD” so big? I might try running the word “AD” along the same x hieght as the “WORKS.” Then I would span the bottom of both words with “DESIGN STUDIO.” Try “DESIGN STUDIO” in a font that has a lower x hieght and is not as condensed as the current font.

2. Panel Expert - Allison Duine Says:
   January 15th, 2007

   I really like the treatment for the word “works”. It is descriptive and eye catching.

   I also like the font selection for “design studio.

   The spacing between the letter “w” and the cogs needs to be reduced.

   Also, double check your alignment, design studio does not appear to be centered accurately.

   I think the word “ad” needs to be better incorporated with the design. It may be confusing for some as to how the name is supposed to read.

   Hope this helps!

3. Panel Expert - David D. Says:
   January 17th, 2007

   Fun play on the word. If you tighten up the spacing with the W, you will need to do the same on the other side for the R. If you do integrate the word AD with the top line, then you can solve the alignment problem with DESIGNSTUDIO and the word WORKS. I agree with the comment on your green color also. Nice work.

4. Masao O. Says:
   January 18th, 2007

   I don’t have anything from a design standpoint. But from a mechanical point of view, the black cog isn’t functional. Its teeth can’t possibly mesh with the larger green cog. Does anyone else see that as a problem?

5. Panel Expert - Paul Browning Says:
   January 24th, 2007

   I think the gears would still convey the message if there was just one of them. it does kind of bother me that the teeth don’t mesh.

   I like the AD bigger. The overall shape is nice and rectangular. The green is too bright, though, I agree. It’s a color that would be best suited for web graphics, and even then, only highlights, because it’s too bright for text. If the green were clue, it would work better.

6. Dennis Says:
   March 1st, 2007

   I like this a lot…but you have a lot of great “devices” compeeting:
   1. green and black
   2. flat and scribbly
   3. cogs

   I would pick two of them and not all three.
   Like all the black being scribbly and all the green being flat. OR I might have the cogs being the integrating elment between AD and WORKS. Maybe the AD is above the Works with the cogs inbetween. Good job so far though.

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