Arto Brick Logo Review
First Name: Johnny
Last Name: Vasquez
Designer: No
Company Info: Maker of brick veneer and tile pavers and other concrete precast products, the sun symbol and palm trees deal with the company\’s origination in Palm Springs, CA
What will the logo be used for: Web, Catolog, Business Forms, Packaging, Print, Displays, Multimedia, Stationary
March 19th, 2007
This appears to be two logos (the one on the left being a “seal” or enclosure type of logo) and the Arto Brick wording being a logotype. If this were my logo I would ditch the sun symbol and palm trees. There are about 1 million logos that have palm trees in them and I doubt that anyone cares that the company originated in Palm Springs? This brings us to the next point…How important is it to say “rustic elegance?” Maybe the logo says Arto Brick and underneath it says, “Pavers” , “Brick Veneers”. For the font I say something simple and elegible. Something that could be viewed eaily when small or on company trucks etc. Somrthing like Gill Sans or Century Gothic…maybe even DIN.
March 19th, 2007
The first thing I notice is the text. There’s way too much of it. But how do you convince a client of that? You show a lot of logos from that industry that do NOT have it spelled out exactly what they do. You show places like websites and brochures where you SHOULD put text like how long they’ve been in business.
Next thing. They’ve got a creative name. Use it for inspiration. Ask to see samples of customer bricks they’ve made. Ask them to show you their best work, and let that influence the graphic. The seal with the sun is a little played.
March 20th, 2007
I agree with Rob Kirby, in that this appears to be two different logos. The sun and palm trees really does not do anything to support the company name and is not necessary. I would recommend customizing the text of your company name. This will give you the elegant and professional look you are looking for.
March 21st, 2007
Dear Mr. Vasquez,
Here are my observations:
1. The visualisation of the sun is poor and inexpressive.
2. The palm trees should be placed in such way that they don’t touch each other.
3. There’s a certain “conflict” between the company’s name and between the logo symbol. It would worth to reevaluate what will you want your logo to transmit.
I hope that my observations are helpful.
March 21st, 2007
Most of what I was thinking has been addressed already. A few things that could really improve any logo is making the icon reflect the business. The sunburst and palm trees doesn’t say “brick” to me. Try playing off the company name, like Paul had mentioned. Another important part of a logo is the typography and kerning. For anyone, it is important to learn about these elements. It is a good start and with a little more work into it, you’ll have a good logo.
April 5th, 2007
I agree with most above. The sun and palm trees don’t portray the company at all. Maybe add in a stylized trowel or another item that would more closely relate to the company brand.
April 23rd, 2007
Because a logo is an identifier that your customers and prospects use to associate with your company, reputation, professionalism, products and services—in a nutshell—it represents you and your company. Your logo tells your customers a lot about your level of integrity and your attention to detail—a factor many customers use to measure competitors before making a choice.
logo designer,company logo design