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11 Responses to “Surftech Logo Review”

1. Panel Expert - Rob Kirby Says:
   March 19th, 2007

   I love that this logo works in one color…Yea! The only change I would make would be to straighten that type up. Being in italics it seems to lean right and with the opening of the surfboard being the farthest point from the type this gives the illusion of the text falling off to the right. I might even try the same font but all uppercase or all lowercase.

2. Panel Expert - Paul Browning Says:
   March 19th, 2007

   I dont mind the italics, I would just not do it so much. Shear it to the left a little. And I dont like the thickness of the outer saucer lip. It’ll get lost when you shrink this down, so it needs to thickened up a bit. Other than that, you’ve got yourself a pretty solid logo.

3. Curt R. Jensen Says:
   March 20th, 2007

   I love the illustration you have in this logo. It is very strong and unique. As for the text, I like that it has a similar line weight to the illustration, but I agree with Rob Kirby that the italic treatment is not necessary.

4. Respiro, the logo design guy Says:
   March 21st, 2007

   Dear Mr. Massey,

   Here are my observations:

   1. The idea of using one color [generally] is good, but in this case I think that using of 3-5 colors would work better.

   2. The surf board is inexpressive: it’s hard to tell if it’s a surf board or a stylized car…

   3. The text could suffer changes, too, such are:

   a. a more expressive font, perhaps keeping the italic
   b. “surf” = normal and “tech” = bold or inverse.

   I hope that my observations are helpful.

5. Panel Expert - Tony Naccarato Says:
   March 21st, 2007

   I like that this logo is simple and relates to the company. There is something odd about the font. I would try the suggestions mentioned and see if you can tighten it up a little.
   Well done.

6. Aaron J Says:
   March 28th, 2007

   I think the logo looks pretty good overall, but I can’t figure out why the logo has the UFO saucer if the company is making surfboards - I don’t understand the tie-in and think it weakens the message.

   The text might be a little close to the image on the left side, while sitting out a bit far on the right side. I would like to see the ‘S’ a little farther apart from the fin, and the right edge of the board closer to the gap between the ‘c’ and the ‘h’.

7. stroboscopic Says:
   April 6th, 2007

   I like it .
   yes i do , BUT

   i would lower the word surftech so that the S curves with the Fin of the surfboard and then elongate the lenth of the board and drop the angle so that it sits over the text

   also , i dont understand the bubble on top of the board ? , if it has a meaning then maybe you could better describe that . at the moment the bubble makes the logo look like a hat ;/

8. Cynthia Says:
   April 10th, 2007

   Love the style. The arch on top distracts it from being recognized as a surfboard. It looks like a spaceship

9. Marty Says:
   April 20th, 2007

   Really like the surfboard ufo image. It very much reflects the name of the company surf tech. I think it would hold up well on it’s own. The text could be a bit more refined, but overall good stuff…

10. Josh Says:
    April 1st, 2008

    I like it, but…

    Looks very similar to the old Sony Autosound/Mobile Logo from the 90’s, same colour and close to same shape.

    But i still like it, Comes off well.

11. FafweviameGef Says:
    October 6th, 2008

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