Logo Design Review: Zebra Africa Realty
First Name: David
Designer: No
Company Info: Just bought a real estate company in South Africa called
“Zebra Africa Realty”
5 Responses to “Logo Design Review: Zebra Africa Realty”
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May 21st, 2007
I wonder how many logos and signs in Africa use this font? I’m not saying it’s bad, it’s just that every time I see a logo that has something to do with Africa, it seems like this font is used. I would maybe use another one, since the zebra communicates the Africa message well (plus it already HAS the word Africa).
I love the simplicity. I love the graphic. The text should not be vertical. Very rarely does vertical text work. But it doesnt in this case, especially because they’re oriented in opposite directions, making the viewer work even harder to read it. You want the viewer to read it immediately.
This has potential. I would try different text treatments.
May 23rd, 2007
I love the zebra… it’s balanced yet, assymetrical.
but, the “Jurassic Park” font is too stereotypical.
I also think the text should read in a direction that flows better than: (following with my finger) bottom-to-top, top-to-bottom, then in yo face!.
May 25th, 2007
I don’t have a lot more to add to the comments that are already there, other than this. I think you should make the graphic it’s own element without the text being involved. That mark is very strong, and the text around it clutters it up. Seperate them out, and you have the starting of a brand element that can be repeated multiple ways throughout the customers collateral. Remember, it’s not just a identity you are creating, it’s the beginning of a brand!
May 26th, 2007
I agree with what was mentioned on top. I feel the realty there is something wrong with the REALTY. If you cover the realty, the logo looks better. I think it might have something to do with the negative space.
September 14th, 2007
Move the type to the right side of the zebra image and put it all in a black box reversed out in white. Keep it all the same size and it wil look great.