Logo Design Review: AmbitiousKidz.com

First Name: Nancy
Designer: No
Company Info: Web Site that is dedicated to career ambitious kids
What will the logo be used for: Everything

First Name: Nancy
Designer: No
Company Info: Web Site that is dedicated to career ambitious kids
What will the logo be used for: Everything
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June 6th, 2007
This logo is certain kid friendly. I can’t say I like the logo that much but it will probably appeal to your demographics. I do like how the font and the figure are incorporated and they have the similar rounded style, that is the strongest part of the logo. There are a few things I would change to the logo. First, when I first saw it the figure read more as a “X” and not a “K”. Maybe you could make the left side of the figure a little more straight to read more like a “K”. Second, I would make the “.com” part of the logo the same height as the “AmbitiousKidz”, meaning, the top of the c would line up with the top of the z and the bottom of the m would line up with the bottom of the z. That will make it look part of it and not just placed there randomly. Third, I would think about removing the drop shadow on the letters. I sometimes makes the logo look cluttered. I think the logo would be stronger without it.
June 7th, 2007
I agree with Tony. It needs to be more clearly a K. And it’s great that you matched the font to the art style.
I really hate those stars. I hate meaningless stuff. I would remove the stars, crescent, and the .com. If you had to have the .com, I would slip it horizontally under the dz.
Maybe make the figure red to match the IDZ so it more clearly reads as a seperate word.
June 9th, 2007
K doesn’t read the gradients are overdone to connecting to youth. Unlike the very famous Make-A-Wish identity this one lacks the reasoning for having so many stars.. seems like illustration filler to compensate. And I really think you missed an opportunity to use those three lower case i’s for kids.
Joseph
August 19th, 2007
Looks great - apart from stars!
Everyone is saying the K isnt clear, but I read the text immediately and I didnt stop or misunderstand at the K man. It is fine, close to man, still fine to read for me. The gradient gives it that extra style, 3d look. I like it too. Lose the stars mate.
September 14th, 2007
I agree with Paul Lose the stars, the crescent and the .com, the K is fine but make it red and tilt it slighty to the right this should help legibility. Oh and definitely get rid of the drop shadow, it’s just not good design, make the K the fun thing and give it as much life as you can.