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8 Responses to “Logo Design Review: Pure”

1. Dave Says:
   August 19th, 2007

   Yeah, not bad.. You have to change the colours though - it doesnt look ‘clean / clear’ enough, looks like theres a bit of dirt in the water.. Change to absolutely clean, and brighter blues. Lose that purple for a darker more saturated blue, and make the lighter part more saturated, more highlighted light blue. I like the overall image.

2. Lacretia Says:
   August 22nd, 2007

   The logo is very nice and I think its well thought through. The colors really work and the design is good. If I saw this logo on a water bottle, I would purchase it. Great job.

3. Panel Expert - Tony Naccarato Says:
   August 23rd, 2007

   The colors don’t bother me as much as the fact the the icon is huge compared to the name. It makes it very top heavy and not balanced. Try making the icon a lot smaller and possibly moving it around to see if it works better on the left of the name.
   I like the fact that the u and r are combined, but something isn’t working with it. It makes the name look crunched and makes it look like something is missing. I had to ask myself, why is the u a different color? Does it really add meaning to the logo? Maybe if the u and r were the same color it would work better. Ask yourself similar questions so you just aren’t doing things without some meaning behind them.

4. Paul Says:
   August 24th, 2007

   Yes, Tony, yes. Exactly. That’s the problem. Things are done without a reason. A metallic border around purple border around a spiral in water. A blue U. A huge graphic.

   It needs to communicate PURE first, then maybe WATER. Think about it. Does this logo really say “pure”? No. It says “I made a gradient and a spiral!” first. The graphic is really DISTRACTING from the focus because of it’s strokes, gradients and size.

   Try again with the focus on the word Pure.

5. Rockford Says:
   August 30th, 2007

   A quick tip to make the logo even better. I am assuming that you are using illustrator, your center swirly stroke has a flat end to it. To fix this simply object > expand the stroke. Then you can pull on its points as if it were any other shape. This will allow you to change the flat end of the stroke to something more elegant and flowing. Hope that helps!

6. Pablo Says:
   September 6th, 2007

   I agree whith tony and paul. respect the u you con try to play a bit with it and the curve of the r to make a kind of wave (may be less magenta).
   I add, and you can delete all that big and (in my opinion ugly) oval …
   I´m not dessigner at all and forgive my English.

7. ian Says:
   September 14th, 2007

   I’m afraid it’s a nice try and is getting there but not quite. It’s too fussy with too much happening, needs to be cleaned up and simplified with more contrast. I’ve never liked graduated parts of logos as they never print well when small so I would lose it. I don’t se any reason for the different colour of the ‘u’ either - what is it for. Perhaps simplify the centre of the pool and place the word ‘pure’ in it to create a more compact unit.

8. Tanner Christensen Says:
   October 3rd, 2007

   Hello Lou,

   You’ve got a great start to a logo here, but it could use a few tweaks.

   The main problem - as previously mentioned - is the size of the symbol. It needs to be made a LOT smaller if it’s going to effectively communicate for a brand.

   The actual symbol is nice, I like it. To me it presents rings of water spiraling outward, it’s nice. But the silver/metal border around the symbol is unnecessary - I would dare even to say that the metallic border makes the logo seem “trapped” and “confined”…a feeling that will come across to customers.

   The only other problem I see is with the “u” and the “r” in the name.

   It’s fancy, but it makes the font read differently and can cause a lot of trouble with customers who may have a hard time reading it.

   Looks good overall, a few minor changes here and there and this would be a great logo.

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