Logo Review: Eighty Sixd
First Name: Stephen
Designer: No
Company: Start up clothing company
What will the logo be used for: Clothing, Marketing Materials
- 1 top-notch designer
- 2 custom logo design concepts
- 1 revision round
5 Responses to “Logo Review: Eighty Sixd”
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December 19th, 2007
It’s nice and simple and clean. I just have a few problems with it. The font is a trendy free font that will look dated soon. It is not a good idea to separate the text like that, because it takes longer to read. And my biggest problem is that the emphasis in this logo is the graphic, when it should always be the text. Trix is for kids, Logos are for Text. Text, text, text. Readability is king. Amen.
December 21st, 2007
I couldn’t agree more about the text. Try a different font and bring the two words together. The icon needs to be a lot smaller and try moving it to the side of the text. In the current version the text and icon are so close to each other that it looks crowded. Allow for some space between the different elements.
Your off to a good start, just keep working with it and you’ll have a good logo.
December 21st, 2007
Hi Stephen, thanks for posting your logo for review. The first thing I thought when I saw your logo was: “I don’t get it.”
And that’s - most likely - the first thought your potential clients will think too. What’s the point behind the logo?
The simplicity behind the concept is great, but that’s about the only good thing about this logo concept.
Other than appearing to be pointless, the symbol used to make the target - or what looks like a target - is extremely dull and boring. When scaled to a smaller size for your marketing materials the white lines cutout from the symbol will practically disappear, meaning you basically have a circle to represent your business.
That’s not all, the text in this logo is horrid. As stated previously by Paul and Tony, use a different font - preferably a professional one - and do your best to make the text line up closer.
The simplicity and color choice for this logo is great, unfortunately the overall design is completely horrible. Tell your designer to read over this articel: http://logopond.com/resources/articles/ and then try again.
December 26th, 2007
Dear Stephen,
Thanks for your logo but if you don’t mind may I tell you about your logo as negative - I really don’t like it but I thought your logo is fine but not for clothing company, color and style is okay but please think in different manner.
good luck and happy Christmas.
Thanks
Deb
January 2nd, 2008
Dear Stephen
Well i m not inpressed by this logo design. Do something which bring little attraction …change color combination if your client allows.. Also make it more abstract.
Anush