Logo Design Review: Prata Parque
First Name: Francisco
Designer: No
Company: Construciton and real estate company
What will the logo be used for: Marketing
Tags: Logo design, logo design review
- 1 top-notch designer
- 2 custom logo design concepts
- 1 revision round
5 Responses to “Logo Design Review: Prata Parque”
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January 4th, 2008
The gray text is hard to read. I think that it needs to be darker.
The bottom line of text should be larger as well.
The graphic doesn’t really say construction or real estate to me. I like the look of it but I question whether it sends any relevant message.
January 4th, 2008
I agree with John that the grey text should be darker. I would just completely drop the tagline underneath. I don’t think it is necessary.
The graphic reminds me of a telecom/broadband provider and nothing to do with construction. I like the font and the look of it altogether, but I think it could use some minor reworking.
January 7th, 2008
I think the font is fine for the “PrataParque” but the small test underneath should be put in a more readable font. Maybe a more traditional sans-serif font. Also, you need to look into the kerning of the letters. I don’t really have a problem with the icon but I’m not a big fan of the gradient.
I think you are off to a good start. Keep adjusting it and applying some of these comments and you’ll come out with a good logo.
January 7th, 2008
This logo does not say “real estate & construction” to me. It has the look and feel of a high tech or electronic company. If this is the affect you were going for, great.
Also, the grey text is a little too light. Right now it is about 30% black. If you were to increase that to around 60 or 70%, it will be more legible and work best for all marketing purposes.
I agree with John’s prior comment that the tagline is too small. Try extending the tail of the “q” down a little ways, and the extending the tagline text to meet the base of the “q.” This will give you a more custom look by tying the tagline and title together.
January 12th, 2008
Generally, the darkest color should be the text. That way it’s read the fastest. There are exceptions to this, but I wouldn’t say this is one of them.
Gradients are fine, but it shouldn’t be a vital part of the design, like it is here. And I agree with Curt. It doesnt have the feel of a construction company.