We're suckers for a good book. And when we find a good book about our other passion—logo design—it's pretty hard to walk away. Which is probably why so many of these books are sitting on the shelf next to our desk right now. What follows is our short list of favorite books about logo design. Some are about process, others about branding, while still others are simply packed with fun profiles of brands old and new. Check them out. Buy one if you're intrigued. And let us know what you'd add to...Keep on reading: 7 Fantastic Books About Logo Design
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Joachim Angeltun is graphic designer and illustration artist, and is the owner of Black Ink Designers Corp. He has worked for PepsiCo, American Heart Association, Neiman Marcus, Bell Helicopters, FritoLay, and Samsung. His logo work is always original down to the very last details.
We are loving this new infographic designed by one of Logodesign.com's portfolio designers Dave Riley that shows the thinking process you go through every time you see a logo. Plus, it details some interesting (some might say scary!) facts about logo designs. Did you now that logos can change your behavior? Or that we think about logos and brands the same way we think about our friends? Check it out: How Your Brain "Sees" a Logo Embed on Your Site:
Note: This post includes a couple of references to scatological terms that have been a part of the news surrounding two logo redesigns this summer. If you find that kind of reference offensive, please skip to the next post. Looking for a little criticism of your marketing team? Then you should launch a new logo design. Remember The Gap? In 2010, The Gap introduced a brand new logo to represent the brand. The new logo was basically a blue box, and was roundly criticized for being lousy b...Keep on reading: That New Logo Design Is Not What You Think It Is
We've had the privilege of working with dozens of incredibly talented logo designers over the past 20 years. It's both inspiring and rewarding to see them work through ideas and concepts, put designs down on paper (or more likely these days, the computer screen), and deliver a creative product that the customer loves. We've seen it thousands of times, but most customers have no idea what the process looks like. So Paul, one of our logodesign.com portfolio designers, sat down and recorded his...Keep on reading: How One of our Logo Designers Creates a Custom Logo
Last week we wrote about how to work with a logo designer to get the very best from them. If you read that, you might be asking, but how do I find a great graphic designer in the first place? A quick search on Google for “graphic designer” or “logo design” doesn’t necessarily bring up a lot of exciting options. Instead, you’ll find a host of design contest sites, and logo companies that look like fronts for teams of inexperienced, overseas designers. There are some gems in there...Keep on reading: How to Find a Great Logo Designer.