Posts Categorized: Animals

Animal Logos

I used to hate drawing animals when I was a kid. I stuck with mainly comic book characters. Now I love when a client asks for an animal, because there’s so many ways to illustrate them. I like to find the most interesting style or pose and spend a lot of time on them.

I did these all for the last company I worked for.

These were done by me and the talented group of designers and illustrators at

Send us a link of your favorite animal logos you’ve done!


Designer, My Profile

How We Did It—Snappy Scrubs

We recently had a client approach us, asking for a logo with an illustrated turtle. The assignment fell to Paul (and a couple of others) here in the Design Studio. And here’s how one of his concepts came together:



The customer asked for a Speedy Turtle for their car wash. I started with a quick sketch of a pose.



Locking it into illustrator, I used the Shape tool to create some shapes that matched the round shell.



Then I used a red stroke for visibility to trace the rest with clean lines.



I realized my sketch didn’t have the legs sprouting from under the shell. Who cares? Turtles do. Plus, I didn’t want anybody complaining about the inaccuracy of my wheeled reptile. l decided to make it somewhat more realistic with the legs coming from the same area.



Then I added the inline skates. They wanted the turtle on wheels, but gave us the freedom to decide what kind of wheels.



Then I filled the strokes with white, and converted the black stroke into a fill for easier coloring.



I united the black in pathfinder, and released the compound paths. Now I’m ready to make it colored.



Then I threw in some eyes.



I added some thin strokes on the underside using the pen tool.




Again using the Shape tool and Pathfinder, I added some bubbles to imply cleanliness.



So far that gives me 5 spot colors: Black, Green, Blue, Light Blue and Brown. I want to bring that down to 3 at the most.




There we go. Using tints of the darker colors for lighter colors, we have 3 spot colors now. This will be cheaper to print for the client. And maybe I’ll make these colors a little brighter to cheer up the logo a bit.



Now we can use those darker colors for some text, using a nice readable script to imply motion. With those colors still on the cool end of the thermometer, he still doesn’t look very cheerful and fresh…there’s something missing…




Some highlights (brought down to 50% tint) bring out a shine and give us a nice freshly-washed turtle.


So there we have it. A quick and professional illustration that will represent the business and can be used in all their branding. Maybe even a turtle costume for special events….

Next time I’ll post the other option I gave them where I got rid of those pesky legs altogether. Here’s a sneak preview:


Rob Marsh
Filed under Animals, Illustration, Logos.

Monkeying Around with Logos

We recently announced that we had just started our 200,000th project here in our logo design studio. Most of those projects were logos for small businesses, though many were websites, brochures, custom illustrations, and even word and powerpoint templates. And a lot of those projects were for products, services, or companies with “monkey” in the name. You might say we’ve done barrels of them—all unique in some way. (Of course, we wouldn’t say that, it’s a little too silly, but you might.) Here are a few of my favorites:

The first is a custom illustration we did a few years ago for Math Monkey (an organization that teaches kids math in a fun, easier-to-learn ways).

Next up is a logo we recently completed for a new media company. Our instructions were “the sillier, the better.”  It’s a lot of fun:

Last monkey logo for today was created not too long ago for a new start-up. They asked for a logo with “splat.” This one delivers:

If you need a monkey, bear, rooster, beaver, gopher, giraffe, dog, hippo, or any other animal in your next design project , visit the logo design experts featured at We’d love to help.

Two Approaches to Illustrating in A.I.

Depending on training, workflow and expertise, different designers have different ways to do illustrations in Adobe Illustrator. The great thing is, it allows for many different preferences to fit every artist’s style.

When I am illustrating, it usually comes down to two methods, finished work by hand, or hand sketched idea that I finish in AI. Here’s an example of both that I did yesterday:



Here’s a scan of two different apes. The top one is a pencil sketch that’s pretty much finished.



I use AI’s helpful LiveTrace feature to quickly vectorize it. It has some rough edges, but that’s the look I was going for.



Now that it’s vector, I can fix things like his eyes and hair. He didn’t look gorilla-like enough for me, so I pulled up his forehead. If I had done this with a pencil drawing, it would have involved a lot of erasing.



Five minutes later, I’m done with a the illustration. The longest part was drawing him out on paper. Unlike the second one….



Placing my original scan, I trace him with the Pen Tool (in pink, so it stands out).



Then I delete the scan, change it to black, and start giving some personality to those lines.




I add some detail, and make sure it all makes sense.



Twenty minutes later, he’s done. This one was much quicker to do before I scanned him, but took more time for experimentation and tweaking once it was traced. You can see more examples of this in the logo design section of

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