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10 Awesome Examples of Typographic Logos

This post is about the type of logo that some people call a LogoType. It goes by other names as well, but I’m referring to logos that are essentially text with very little graphic elements. Michael Lambert at Fredd Design calls them Alphanumerics. This is what he said on his website about this category of logo. “This type of mark is the most widely-used logo and we are bombarded with them wherever we go on practically whatever we see. An alphanumeric logo is your company or brand spelled out, literally, but the treatment of the typography is usually unique unto the name itself and can therefore be trademarked and be treated as a logo.”

You can probably think of many logotypes off the top of your head, because they’re so popular. Coca-Cola, Kellogg’s, Microsoft, and Google’s logos are just a few examples. When done correctly, it can last for many generations and always represent the company quickly and confidently, without distracting the eye with graphics that can get stale over time. Plus, it shows creativity…I mean, look at Red Lobster’s logo…”wow, you’ve put a lobster that’s red above your text…how did you come up with that?”

10. The Ambigram
The Ambigram is my favorite kind of logotype, because it takes a lot of patience and skill to create. It also stays in the mind of the viewer, because the eye has fun reading it in different ways. Ambigrams are words that can be read in more than one way, so it doesn’t have to just be turned upside down. They can also be read from the side differently, or can have words within words.

 

 

 

 

 

9. The “Literal Embodiment”

This style makes use of the company name, turning it into a visual metaphor. It doesn’t work with all names, but when it does, it really works to represent the name. Employing this style also ensures that the logo will be remembered. But you can only use this style with certain names.

 

 

 

 

8. The AlphaGlyph
This is a design using the letters to create art, thus eliminating the need for a graphic. This requires the designer to really get familiar with the shapes of letters, and to explore many different possiblities. When it works, it works, though, and you can get some really elegant designs. It also helps reinforce the name of the company.

 

 

 

 

 

 

7. The Integrated Graphic
This style works when the graphic is meant to be not subliminal…the comapny really is sure about the product, and wants you to associate them with the leader in that product or service. Amazon does it with the smile that also means A-Z. Creating it takes a lot of thought into something that really represents the company well, and won’t need to be changes if the company shifts directions.

 

 

 

 

6. The Typography Lover’s dream
This is when the text is front and center, and gets a lot of loving attention to each shadow and curve. ANy supporting graphics are incidental, almost unnecessary, because the shapes of the letters have been lovingly massaged until they’re perfect. This may not be a very common kind of logo, but this style is getting more popular every day, based on a quick search on Behance.

 

 

 

 

5. The Monogram
A close cousin to the Alphaglyph, this is where the designer uses an acronym and make the rest of the text very incidental, using visual hierachy techniques. It’s good for companies that WANT be known for their initals, like HP, AOL, and VW. Usually this logo starts out its career as an alphaglpyh accompanied with the explanatory text, and then evolves into just the acronym once brand recognition is established.

 

 

 

 

 

4. The Typographic Crest
Very similar to #6, but this one is text enclosed in a shape. THis makes it good fora ll kinds of backgrounds, and easier to embroider. New York Life’s logo does this, and it’s never seen without it’s enclosure.

 

 

 

 

 

 

3. The Dangler
This style employs a descender or ascender from one of the letters being put to good use to describe the business. It could be a tail, a moustache, or a piece of food, as long as it’s joined with a simple graphic. A close cousin to the Integrated Graphic style, but it has the graphic apart from the text, so either can be used separately.

 

 

 

 

 

 

2. The Hidden Graphic
FedEx did this and did it well with their hidden arrow. They’re fun to find, and I find myself constantly looking for this kind of thing. You can find it in Tostito’s, Staples, and Baskin Robbins. This example isn’t very hidden, but I think it counts.

 

 

 

 

 

 

1. The Calligraphic Wonder
I am really starting to appreciate this kind, because it takes a designer that loves typography. This style is also good for t-shirts, hoodies, posters, and events. It gives weight to the text, and shows that the company cares enough to take time with their message.

 

 

 

 

 

All of these logos were done by the talented designers at BusinessLogos.com.

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robmarsh
Rob Marsh
Admin, Logodesign.com

A Look Into the Logo Design Process

UPDATE: We closed our little design shop in 2012 (it’s now under new management and not associated with this site). However, many of the designers who worked for us then, are now featured at logodesign.com. If you’re interested in working with them, check out our home page. Here’s the post…

We recently put together a little video that walks you through our entire logo design process, from beginning to end. Take a minute to watch the video and you’ll see how easy it is to fill out a creative brief, let us know your design preferences, and put our design team to work on a unique project for you (no templated designs here—we custom create all of our work based on your unique business needs). You ‘ll even see one of our talented designers working on two concepts for a recent client. If you’ve got a couple of minutes to spare, we invite you to watch how it all comes together:

 

 

I know I say it a lot, but if you’re ready to put our talented design team to work on your project, visit logodesign.com or check out the do-it-yourself logo design tools at Logomaker.com.

Two Approaches to Illustrating in A.I.

Depending on training, workflow and expertise, different designers have different ways to do illustrations in Adobe Illustrator. The great thing is, it allows for many different preferences to fit every artist’s style.

When I am illustrating, it usually comes down to two methods, finished work by hand, or hand sketched idea that I finish in AI. Here’s an example of both that I did yesterday:

 

 

Here’s a scan of two different apes. The top one is a pencil sketch that’s pretty much finished.

 

 

I use AI’s helpful LiveTrace feature to quickly vectorize it. It has some rough edges, but that’s the look I was going for.

 

 

Now that it’s vector, I can fix things like his eyes and hair. He didn’t look gorilla-like enough for me, so I pulled up his forehead. If I had done this with a pencil drawing, it would have involved a lot of erasing.

 

 

Five minutes later, I’m done with a the illustration. The longest part was drawing him out on paper. Unlike the second one….

 

 

Placing my original scan, I trace him with the Pen Tool (in pink, so it stands out).

 

 

Then I delete the scan, change it to black, and start giving some personality to those lines.

 

 

 

I add some detail, and make sure it all makes sense.

 

 

Twenty minutes later, he’s done. This one was much quicker to do before I scanned him, but took more time for experimentation and tweaking once it was traced. You can see more examples of this in the logo design section of BusinessLogos.com.

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