Posts Categorized: Illustration
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How We Did It—Snappy Scrubs

We recently had a client approach us, asking for a logo with an illustrated turtle. The assignment fell to Paul (and a couple of others) here in the Design Studio. And here’s how one of his concepts came together:



The customer asked for a Speedy Turtle for their car wash. I started with a quick sketch of a pose.



Locking it into illustrator, I used the Shape tool to create some shapes that matched the round shell.



Then I used a red stroke for visibility to trace the rest with clean lines.



I realized my sketch didn’t have the legs sprouting from under the shell. Who cares? Turtles do. Plus, I didn’t want anybody complaining about the inaccuracy of my wheeled reptile. l decided to make it somewhat more realistic with the legs coming from the same area.



Then I added the inline skates. They wanted the turtle on wheels, but gave us the freedom to decide what kind of wheels.



Then I filled the strokes with white, and converted the black stroke into a fill for easier coloring.



I united the black in pathfinder, and released the compound paths. Now I’m ready to make it colored.



Then I threw in some eyes.



I added some thin strokes on the underside using the pen tool.




Again using the Shape tool and Pathfinder, I added some bubbles to imply cleanliness.



So far that gives me 5 spot colors: Black, Green, Blue, Light Blue and Brown. I want to bring that down to 3 at the most.




There we go. Using tints of the darker colors for lighter colors, we have 3 spot colors now. This will be cheaper to print for the client. And maybe I’ll make these colors a little brighter to cheer up the logo a bit.



Now we can use those darker colors for some text, using a nice readable script to imply motion. With those colors still on the cool end of the thermometer, he still doesn’t look very cheerful and fresh…there’s something missing…




Some highlights (brought down to 50% tint) bring out a shine and give us a nice freshly-washed turtle.


So there we have it. A quick and professional illustration that will represent the business and can be used in all their branding. Maybe even a turtle costume for special events….

Next time I’ll post the other option I gave them where I got rid of those pesky legs altogether. Here’s a sneak preview:


Rob Marsh

Logos I Love—Wading River

Speaking of green logos (which we were doing here), there’s another green logo that hangs prominently on our wall that I should have featured below.

Unlike the others, however, this one was featured as a winner in the AIGA 100 design competition a couple of years ago.

When the client approached us, they asked for something that felt “soft” and would make people “feel happy” when they see it. Then they described a scene with an oak tree and a pony-tailed girl reading an over-sized book near a river. Something that would be appealing to young girls, but not feel to “girly”. That’s a lot to put into a logo, but our designer did a phenomenal job creating this outstanding mark for the client. It’s a logo I love.



Of course, when you’re ready to start your own logo project, our logo design team is here to help.

Rob Marsh

Monk Logos—A Meditation

UPDATE: Since this post we closed our little design shop. However, hope is not lost. Many of the talented designers who worked for us then are featured at Want to work with them? Check them out there.

Last week it was monkeys. This week it’s monks.

We recently took on a project for a new start up called Monk Networks—a technology company that mixes software, systems, and network management for small to medium business start-ups. For their logo, they asked to see cartoon style monks in most of the concepts. They also asked for an icon that could stand alone, without the rest of the logo (a good idea if you are set on having an iconic logo).

We presented them with seven concepts to choose from (they purchased our most popular Gold Package which includes three designers and guarantees at least six unique concepts).

Here are a few of the concepts we presented.

First up is a fun, cartoon-style monk icon matched with a strong, bold font—exactly what the client requested:



Of course, we like to present as wide a variety of concepts as possible (this is one reason we put several designers on each project, instead of having a single designer crank out several concepts that end up feeling too similar). So, we also presented a few concepts that were a little more serious feeling. This next composition of a buddhist monk includes a brush stroke of color and a stylized, calligraphic-feeling font.



We presented another more serious option, though this one might look a little too much like a jedi or grim reaper. Still it has a good strong font and a memorable icon:



Lastly, another, very different concept. This one uses a thinner font treatment and a more abstract icon or a praying monk which the designer placed where the “o” should be in the name. It’s not exactly what the client requested, but as occasionally happens, they liked this one the best.



Rob Marsh


A lot of the folks around our logo design studio are a little sad that LOST is gone forever. And more than a couple were a little unhappy about the ending—what did you think?

To celebrate the series finale, we asked one of our designers to piece together an illustration of a new LOST logo. We recorded the whole thing, and have sped it up a bit to show you how it all comes together. Take a look:



You can see a few other demonstrations or “speed drawings” here, here, here, here, and here.

If you like what you see, you can put these same designers to work on your next design project. Many of them are featured on the home page of

Rob Marsh
Filed under Animals, Illustration, Logos.

Monkeying Around with Logos

We recently announced that we had just started our 200,000th project here in our logo design studio. Most of those projects were logos for small businesses, though many were websites, brochures, custom illustrations, and even word and powerpoint templates. And a lot of those projects were for products, services, or companies with “monkey” in the name. You might say we’ve done barrels of them—all unique in some way. (Of course, we wouldn’t say that, it’s a little too silly, but you might.) Here are a few of my favorites:

The first is a custom illustration we did a few years ago for Math Monkey (an organization that teaches kids math in a fun, easier-to-learn ways).

Next up is a logo we recently completed for a new media company. Our instructions were “the sillier, the better.”  It’s a lot of fun:

Last monkey logo for today was created not too long ago for a new start-up. They asked for a logo with “splat.” This one delivers:

If you need a monkey, bear, rooster, beaver, gopher, giraffe, dog, hippo, or any other animal in your next design project , visit the logo design experts featured at We’d love to help.