Posts Categorized: Logos

Podcast #20 – Complex Logos

We’ve all been told that simplest is best with logos, but as with every rule, there’s exceptions. Paul and John discuss logos that are both complex and effective, and discuss what’s needed to make them.

Paul also critiques two logos that designers sent in, and explores different possibilities with them. He takes the listener step-by-step through the process, and shows different avenues the logo process can take. Let us know how you think he did! Send us your comments to

To see more logos that are simple as well as effective, you can go here.

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Designer, My Profile
Filed under Insects, Logos, Logos I Love.

10 Great Bug Logos

Spring is here, and for many people, that means bugs are here as well. We decided to feature a few of our design team’s logo designs that feature different takes on the crawly creatures.

Here’s one that features a simple character integrated with the text to make a unique, friendly design.

by Allen Brockbank

This one combines an eye with an abstract bug to make a memorable unique icon.

by Anton Drokin

This logo shows that a grasshopper can be depicted with a few expert strokes.

by Arnold Guerrero

Like the grasshopper one, this shows a clean cricket with just a couple of intersecting lines.

by Mike Zurek

This bug silhouette can be taken out and used separately once their brand begins to take shape. I like this one because, even though the bug is not very “n”-shaped, it reads easily because of the simple font. I also like how the font matches the style of bug really well.

by Warren Tenney

One of our inhouse designers, Jerron Ames has created an impressive techy logo that has some cool shading, but is accomplished with only two colors.

by Jerron Ames

Jerron does it again with this award-winning bee logo that integrates the text and graphic beautifully.

by Jerron Ames

Again, there’s usually no reason to use a lot of colors in your design. Jerron uses two colors here to make a beautiful and unique ladybug.

by Jerron Ames

This is by Paul. It was my first time drawing a bedbug, and I think it turned out ok.

by Paul Browning

by Paul Browning

And here’s why I came up with this post idea. The client wanted a very illustrative logo featuring a safari woman stomping on a huge cockroach. Personally I think it makes a better t-shirt than logo, but it was so fun to draw, I decided to make a post about bug so I could feature it.

If you can think of any other bug-themed logos, or you want to critique ours, please comment below.

Our Design Contest Winners

We had a contest among our community of freelance designers that contribute to our design shop. We received a lot of great entries, so the task of narrowing them down was difficult. Here are the results of our Best Logo of 2010 Contest:

1st place WINNER: zurek
Project: Coroico
This iconic logo designed by zurek was the consensus favorite in this year’s contest–it appealed to voters probably for several reasons. First of all, it’s simple, unique, and has great recognition value: not a lot of unnecessary detail or clutter in the logo. Second, it conveys emotion with the abstract light rays for the lion’s mane; and even though the pose is straight on, the face is above center which adds a great dynamic to the illustration. Finally, it uses simple yet clean and classic typography that will be an asset in this company’s branding efforts. Even something very subtle like making the first and last letters of the name larger helped give the typography that little touch of customization to make the logo that much better. Congratulations, zurek, the $300 prize for this year’s contest is yours!

2nd place: shahdan
Project: Honey Maze
Combining two ideas or aspects of a company into one not only makes a great company name, but helps inspire great logo design as well! In this great iconic design, shahdan has transformed a honeycomb into a maze: what a brilliant idea followed by creative execution! Since some viewers may not catch on that the hexagon is a honeycomb, shahdan added just the right amount of extra detail in the honey drops to polish off the idea. Without the honey drops, the logo may have fallen short in its concept. Way to go shahdan, $200 is coming your way! Shahdan is now doing awesome design for BusinessLogos.

3rd place: longkangkung
Project: Home Organic
Tree and leaf logos seem to have been done just about every way imaginable, but our voters were pleased with longkangkung’s creative execution of an oft-used idea. Using large abstract leaves to fill out the tree’s shape helped drive home the organic aspect of this company without being boring and too literal. The small door in the trunk also helped communicate the message of home to the viewer. In short, just the right amount of detail to communicate a powerful concept. This logo is simple enough it would reproduce well in one color, and the typography is also elegant and refined. Thanks longkangkung for a great design, worthy of $100 and third place!

Honorable Mention: reyespadilla
Project: The Taco Tank
Evaluation: This illustrative design by reyespadilla was also popular with our voters and earns our first spot for Honorable Mention! Combining a taco and a fish in a creative and fun illustration will really make this company stand out with its competitors. We also liked the use of hash marks to create a little shading and flair in the design that we don’t normally see.

Honorable Mention: tjost
Project: Airwaves
Evaluation: Congratulations to tjost for providing the top-rated logotype of this year’s contest! By substituting the letter “i” with a radio tower, tjost takes this logo to the next level; without the tower, the message would not have the same visual impact or right amount of creative touch. The colors are complementary and play off each other quite well. Also, putting those two clouds in the other letters was another great added touch of detail that really sells the logo as being top-notch, custom design.

Honorable Mention: gax
Project: Coffee Park
Evaluation: This logo by gax has a nice hand-drawn quality to it, using just the right amount of color, line, and abstract shapes to combine into a whimsical yet professional design. The arc shape in the background with the hashmarks for texture provides a unique visual foil to the foreground illustration, and also ties in the typography quite nicely to form a nice overall crest design.

Honorable Mention: webcore
Project: Queen of Tarts
Evaluation: This logo by webcore is perhaps one of the better examples of picking the right font to match the style of the icon: both the typography and icon definitely go together! We also really liked the iconic representation of a tart that also doubles as a crown: genius! The icon is simply executed with just the right amount of detail. All in all, this design epitomizes what makes logo design a great medium of art and communication! Well done!


Thanks to Luke for his evaluations! You can see more work from these talented designers at


Crest-Style Logos

UPDATE: Many of the images are tagged with the name or our old design shop, which has since opened under new management and doesn’t have anything to do with our present site and company. To work with one of these great designers, check out the link at the bottom of the page.


Ever since feudal knights and lords held aloft their shields, people have been trying to communicate their brand through crests. Whether it be your family lineage or your sports team, a crest, or enclosure-style logo is a good way to keep the logo contained and attractive. Here’s a few good examples of this style.

This crest was created for the International Racquetball Tournament. The client chose a different logo, but we recently received a call about it from ManCaves, a popular show in the DIY Channel. They were creating a special mancave for a racquetball enthusiast, and used this crest to make a plaque.

Designed by Paul, one of Logoworks

You can see that the artwork doesn’t necessarily have to be perfectly balanced to create a beautiful logo. Nor does it have to be completely contained by a stroke. Sometimes it’s good to give a little break in the border to give the eye a sense of freedom.

Designed by Aaron, one of Logoworks

Sports logos are commonly crest logos, since they work well on promotional gear and clothing.Here’s one we did for the San Diego Open.

Another composition by Paul

Cafes and eateries are also good candidates for this style, since they create a fun atmosphere and are versatile for different moods.

Another composition by Paul

Yet another composition by Paul

This outdoor supply company wanted to incorporate a canoe or kayak (and maybe mountains) to show that they are New York’s largest canoe and kayak dealer. They also hoped we could add some mountains since they’re located in the Adirondacks. We gave them various styles to choose from, but the standouts were designed by Tom. Check out these beautifully elegant designs.

Designed by Tom, one of Logoworks

The crest logo is a great way to go, but it’s a challenge to keep it simple and beautiful like a logo should be. If you need help with your logo designs, contact the experts in our logo design shop.

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Rob Marsh

What Should a Logo Cost?

I ran across an interesting article the other day about how much several well-known brands paid for their logos or logo redesigns. Check some of these numbers out…

Pepsi spent about $1 million dollars to go from this:



To this:



Starz spent $25 million to change this:



To this:



And BP, spent $136 million (yes, $136 million) to update this:



To this:



The 2012 London Olympics spent almost $1 million on this:



Any way you look at it, that’s a lot of money for a logo.

Okay, I know these companies didn’t spend all that money on just a logo. They also got brand standards and guidelines for applying the logo on everything from business cards to environmental signage. They got months of consultation, competitive analysis, brand audits, and hand holding. They went through scads of research to identify the exact right colors, fonts, positioning, and to make sure the new logos appealed to customers. No doubt they went through a few hundred revisions. And these prices likely include some media and production expenses.

But $136 million?

That still feels like too much to pay for a logo, or a redesign, even with all this other stuff thrown in.

So, what should a logo cost you?

Not that much.

If you simply need a logo to get your business up and running, you probably don’t have millions (or even thousands) to spend on a logo design. You just need a professional looking logo to go on your business card, or your website, or possibly a sign in front of your store. Something that allows you to spend your money on what really matters—getting your business started. What should that logo cost?

Somewhere between $299 to $599.

For that price, you should get a team of talented designers working on your project. Not just kids on to a contest design site, but award-winning designers with an average of almost 10 years experience. Check out the kind of work you should expect at that price in our logo design portfolio.

You should also get access to an account manager (via phone, email, or even in person) to help you through your projects.

You should see a wide variety of work—anywhere from six to twelve (sometimes more) unique concepts all based on the information you provide about your company. And then enough revisions to get it just right.

And, at the end of the process, you should get all the logo files you need—from .jpgs to .eps files—that make using your logo easy.

Can you find logo design services that charge less? We’d be lying if we said no.

In fact, you can create your own logo design for just $49 at

But before you choose a bargain-basement provider, ask them a few questions: Are the logos guaranteed to be original? What happens if they’re not? Can I trademark mine? Do I own the final design? Has anyone vetted the designers I am working with? Can I see their work? What final files will I get? Can you speak to someone if there is a problem? How easy are you to reach at a moment’s notice? Have you done work for any clients I’ve heard of before? How many designers will be working on my logo (can I have their names)?

And pay about $999,600 less for your logo than what Pepsi paid for theirs.

We promise you’ll like the result.