I ran across an interesting article the other day about how much several well-known brands paid for their logos or logo redesigns. Check some of these numbers out…
Pepsi spent about $1 million dollars to go from this:
Starz spent $25 million to change this:
And BP, spent $136 million (yes, $136 million) to update this:
The 2012 London Olympics spent almost $1 million on this:
Any way you look at it, that’s a lot of money for a logo.
Okay, I know these companies didn’t spend all that money on just a logo. They also got brand standards and guidelines for applying the logo on everything from business cards to environmental signage. They got months of consultation, competitive analysis, brand audits, and hand holding. They went through scads of research to identify the exact right colors, fonts, positioning, and to make sure the new logos appealed to customers. No doubt they went through a few hundred revisions. And these prices likely include some media and production expenses.
But $136 million?
That still feels like too much to pay for a logo, or a redesign, even with all this other stuff thrown in.
So, what should a logo cost you?
Not that much.
If you simply need a logo to get your business up and running, you probably don’t have millions (or even thousands) to spend on a logo design. You just need a professional looking logo to go on your business card, or your website, or possibly a sign in front of your store. Something that allows you to spend your money on what really matters—getting your business started. What should that logo cost?
Somewhere between $299 to $599.
For that price, you should get a team of talented designers working on your project. Not just kids on to a contest design site, but award-winning designers with an average of almost 10 years experience. Check out the kind of work you should expect at that price in our logo design portfolio.
You should also get access to an account manager (via phone, email, or even in person) to help you through your projects.
You should see a wide variety of work—anywhere from six to twelve (sometimes more) unique concepts all based on the information you provide about your company. And then enough revisions to get it just right.
And, at the end of the process, you should get all the logo files you need—from .jpgs to .eps files—that make using your logo easy.
Can you find logo design services that charge less? We’d be lying if we said no.
In fact, you can create your own logo design for just $49 at Logomaker.com.
But before you choose a bargain-basement provider, ask them a few questions: Are the logos guaranteed to be original? What happens if they’re not? Can I trademark mine? Do I own the final design? Has anyone vetted the designers I am working with? Can I see their work? What final files will I get? Can you speak to someone if there is a problem? How easy are you to reach at a moment’s notice? Have you done work for any clients I’ve heard of before? How many designers will be working on my logo (can I have their names)?
And pay about $999,600 less for your logo than what Pepsi paid for theirs.
We promise you’ll like the result.