Posts Categorized: Logos
Designer, My Profile
Filed under Fonts, Logos.

A Timeless Font like Papyrus

Note: This is the first post on the new blog by Paul, one of our talented designers, and the illustrator who did this

Ever since a client asked me to change the Helvetica font in her logo to “something more timeless like Papyrus”, I’ve been thinking about this. More timeless than Helvetica? I should be used to requests like this by now. After all, clients don’t always use terms like “timeless” the same way a designer does. It’s like asking to re-typeset a book, changing it from that new-fangled, flash-in-the pan Caslon font to something classic like Umbra. So I tried it…



I began seeing the world in a whole new light. What if all the logos that used Helvetica were “updated” to the font Papyrus? How would the world look?






American Airlines would have to change their entire website.







Better or worse? You decide.