Posts Categorized: Logotypes

10 Awesome Examples of Typographic Logos

This post is about the type of logo that some people call a LogoType. It goes by other names as well, but I’m referring to logos that are essentially text with very little graphic elements. Michael Lambert at Fredd Design calls them Alphanumerics. This is what he said on his website about this category of logo. “This type of mark is the most widely-used logo and we are bombarded with them wherever we go on practically whatever we see. An alphanumeric logo is your company or brand spelled out, literally, but the treatment of the typography is usually unique unto the name itself and can therefore be trademarked and be treated as a logo.”

You can probably think of many logotypes off the top of your head, because they’re so popular. Coca-Cola, Kellogg’s, Microsoft, and Google’s logos are just a few examples. When done correctly, it can last for many generations and always represent the company quickly and confidently, without distracting the eye with graphics that can get stale over time. Plus, it shows creativity…I mean, look at Red Lobster’s logo…”wow, you’ve put a lobster that’s red above your text…how did you come up with that?”

10. The Ambigram
The Ambigram is my favorite kind of logotype, because it takes a lot of patience and skill to create. It also stays in the mind of the viewer, because the eye has fun reading it in different ways. Ambigrams are words that can be read in more than one way, so it doesn’t have to just be turned upside down. They can also be read from the side differently, or can have words within words.






9. The “Literal Embodiment”

This style makes use of the company name, turning it into a visual metaphor. It doesn’t work with all names, but when it does, it really works to represent the name. Employing this style also ensures that the logo will be remembered. But you can only use this style with certain names.





8. The AlphaGlyph
This is a design using the letters to create art, thus eliminating the need for a graphic. This requires the designer to really get familiar with the shapes of letters, and to explore many different possiblities. When it works, it works, though, and you can get some really elegant designs. It also helps reinforce the name of the company.







7. The Integrated Graphic
This style works when the graphic is meant to be not subliminal…the comapny really is sure about the product, and wants you to associate them with the leader in that product or service. Amazon does it with the smile that also means A-Z. Creating it takes a lot of thought into something that really represents the company well, and won’t need to be changes if the company shifts directions.





6. The Typography Lover’s dream
This is when the text is front and center, and gets a lot of loving attention to each shadow and curve. ANy supporting graphics are incidental, almost unnecessary, because the shapes of the letters have been lovingly massaged until they’re perfect. This may not be a very common kind of logo, but this style is getting more popular every day, based on a quick search on Behance.





5. The Monogram
A close cousin to the Alphaglyph, this is where the designer uses an acronym and make the rest of the text very incidental, using visual hierachy techniques. It’s good for companies that WANT be known for their initals, like HP, AOL, and VW. Usually this logo starts out its career as an alphaglpyh accompanied with the explanatory text, and then evolves into just the acronym once brand recognition is established.






4. The Typographic Crest
Very similar to #6, but this one is text enclosed in a shape. THis makes it good fora ll kinds of backgrounds, and easier to embroider. New York Life’s logo does this, and it’s never seen without it’s enclosure.







3. The Dangler
This style employs a descender or ascender from one of the letters being put to good use to describe the business. It could be a tail, a moustache, or a piece of food, as long as it’s joined with a simple graphic. A close cousin to the Integrated Graphic style, but it has the graphic apart from the text, so either can be used separately.







2. The Hidden Graphic
FedEx did this and did it well with their hidden arrow. They’re fun to find, and I find myself constantly looking for this kind of thing. You can find it in Tostito’s, Staples, and Baskin Robbins. This example isn’t very hidden, but I think it counts.







1. The Calligraphic Wonder
I am really starting to appreciate this kind, because it takes a designer that loves typography. This style is also good for t-shirts, hoodies, posters, and events. It gives weight to the text, and shows that the company cares enough to take time with their message.






All of these logos were done by the talented designers at

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Filed under Design, Logotypes.

Flippable Logos

Reading this awesome strip by Scott Adams reminded me of the many logos we’ve done here at Business Logos that can be flipped upside down. They’re called Ambigrams, and they take a lot of time and creative effort to make them look right.

Here’s some examples of ambigrams we’ve done.

Interested to see how your name or logo would look like this? Contact the logo design experts at

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Rob Marsh

Semi-regular Design Team Gathering

Every couple of weeks, the artists here in the design shop post on the walls a bit of their favorite work from the previous ten days or so. Then the design team “votes” on the best work of all those that are submitted. Each of the designers with the best work gets a small gift card as well as the applause and respect of their peers. (I say this a little tongue in cheek—in truth there is usually much joking around and the good-natured ribbing you’d expect). Often times the designs that are presented were not selected by the client—but are amazingly good and deserving of some recognition. Thus the reason for the get-together (it’s definitely not a meeting).

We’ve been doing this 2-3 times a month for almost ten years, and the incredible quality of the design we hang up on the wall each time we get together never ceases to amaze me. It’s a good reminder of the incredibly talented people I get to work with every single day. Last week’s gathering featured about 30 logo, stationery, and website designs. Here’ are two of my favorites (in both cases here, the client ultimately selected another composition)…

The first is for a golf course restaurant called Tomasso’s that uses lettering to suggest the idea of spaghetti in addition to a nice icon that represents both golf and a pasta bowl (I’m getting hungry just looking at it):



The second is one of my favorite logo designs I’ve seen in a while. It is a simple, custom lettered, logotype, and in my opinion, a great logo…



See more great logo design in our gallery. (Or try your hand at designing your own logo at that last link).

Rob Marsh

Two More Logotypes

As I mentioned a week or so ago (here), we get far more requests for icons in logos than logotypes. When an icon reflects the simple idea that a brand represents, they make great logos. But if the icon is a symbol that’s not obviously connected to the product or company name, well, it’s less important. In those cases, a logo made up of a unique type treatment may be more effective.

Here are two logotypes from the archive that I happen to like very much. The first was created for a client who asked for a high-tech logo in black and a vibrant red. They also asked for something clean and simple. This was one idea we presented:



The next logo was created for a company that specializes in community governance models. They asked for something “minimalist” and simple. Our designers presented this as one of the options:



I like both for their simplicity. But perhaps the most important strength of a typographic logo is that the only image the customer sees/reads is the company name. Something to think about when you create your next logo.