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Faux-gos

Like these logos? I did all three of them in about an hour. The reason it was so easy is because none of the companies exist as far as I know. I just made the art, then added a company name that fits.

This has been something that’s been a slight pet peeve of mine. I see a lot of logos that look amazing, and fit the company name really well. I think, “How did they ever come up with that?”

Then I find out by doing a little research that the company doesn’t exist.

The designer showed a lot of imagination, but never had to deal with the client request to come up with something unique to brand the company.

We’ve all seen 99% of the time, the client will choose the logo that we would LEAST recommend. This makes logo portfolio sites a graveyard of discarded ideas. I’m fine with that, because at least the designer was working within the bounds of the client’s brief.

But I wonder what percentage of the logos you see in portfolios like Logopond or LogoLounge are for actual companies. I don’t know if that’s ethical or not…on the one hand, it’s a great way to build up a sweet portfolio. Young designers just starting out have a hard time getting a portfolio without experience, and this is an easy workaround for that.

But, on the other hand, it’s showing work that never had boundaries…it’s more like showing a piece of art, rather than design.

What do you all think?

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Comments

  1. Martín

    That explains a lot of things¡…. I tought i was the only one who was not creative enough… Since i always work for real custumers my designs were not as good and smart as others in the web …. The companies are fake¡ … Jajaja Thank you man..

    Reply
  2. Paul

    I would say you need to find a place within the budget of the companies you represent, but a place that has an impressive portfolio and a lot of experience. BusinessLogos.com definitely fits this criteria, in my biased opinion.

    If you email me (paul@businesslogos.com) I can get you a coupon code that will get you 15% off…and if you’re a logo reseller, we could work out even better discounts.

    Reply

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