Everyone knows a start-up often does not have deep pockets to spend on agency quality logo and branding design. BusinessLogos Inc. has teamed up with the GrowAmerica SpringBoard Competition and is awarding all three winners a free design packages! Check out how BusinessLogos and GrowAmerica are busting the recession by rewarding the best business ideas!
What is a great custom logo design really worth? It is hard to say but there are a few things we can say for certain. The logo has historically been called “the face” of the company because it’s usually the first encounter the public has with the company. It’s likeability either loses or gains a company customers, and it does this 24 hours a day for the life of the company. In terms of marketing power, this effect is similar to what financial brokers call “compound interest.” When a customer is considering a company for services of any kind, they usually compare them to one or two other companies – and besides price, the look and feel of the company logo and website design is what they have to use to consider what kind of service they will receive from a company. You make hundreds of decisions based on looks every day. Here’s an example:
The last time you bought an app on your iPhone, you probably typed in the category of app you’re looking for that ill fit your needs. You were then presented with a few options, all represented by a little 57 x 57 pixel graphic square. The meticulous customer checks reviews and reads all the info about the app, but most of us pick the one based on the icon. And when I say most us, I mean, studies show it’s about a great majority of app consumers buy the app based on the graphic.
A well-tailored logo and corporate brand design tells the customer that the company is not a fly-by-night operation and that their service will be fair and consistent. A well-designed logo catches the attention, and is retained in the consumer’s mind.
Another favorite character, the great Roger Sterling, played by John Slattery. He’s done a lot of awful things, but it’s hard to not love him.
Paul did this in 2 hours. It goes to show that quality artwork is possible in a short time, if the idea is good. Let Paul and the other designer/illustrators at Business Logos show off their talent with your company’s branding. A great memorable logo design is just a click away!
Once again, we’ve turned to illustrating the characters of our favorite show to help ease the pain of waiting for the new season. We love Joan’s character arc, and we think every office needs a strong woman like Joan. To see more illustrations, just head to our illustration page of BusinessLogos.com.
Today’s submission comes to us from Dhiraj Chand, and is for a food company that will be at festivals and catering events. The logo will be used for cards, menus, banner, tees, social media and more.
The background gives it an indian feel, but I don’t think it can be used for most media, unless it fades away. I don’t know how the leaf/wisp applies over the i, maybe it works as steam. It needs to be integrated more. The typefaces are too closely kerned, and don’t work well together, because the “curried” font is modern and techy. The tagline and “private parties | festivals…” text are way too small. If this were on a business card, I wouldn’t be able to read them at all. Best to leave the tagline off and use it larger on your website, not as part of your logo.
This is how I would re-work it. I used a warmer, personal font, and made it easier to read. The “away” font is now closer to hand scripted, and I used the S from that font to make a new steam vapor wisp on the I.
Let the logo design experts help transform your business image at BusinessLogos.com.