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Posts Tagged: Business Logos

Faux-gos

Like these logos? I did all three of them in about an hour. The reason it was so easy is because none of the companies exist as far as I know. I just made the art, then added a company name that fits.

This has been something that’s been a slight pet peeve of mine. I see a lot of logos that look amazing, and fit the company name really well. I think, “How did they ever come up with that?”

Then I find out by doing a little research that the company doesn’t exist.

The designer showed a lot of imagination, but never had to deal with the client request to come up with something unique to brand the company.

We’ve all seen 99% of the time, the client will choose the logo that we would LEAST recommend. This makes logo portfolio sites a graveyard of discarded ideas. I’m fine with that, because at least the designer was working within the bounds of the client’s brief.

But I wonder what percentage of the logos you see in portfolios like Logopond or LogoLounge are for actual companies. I don’t know if that’s ethical or not…on the one hand, it’s a great way to build up a sweet portfolio. Young designers just starting out have a hard time getting a portfolio without experience, and this is an easy workaround for that.

But, on the other hand, it’s showing work that never had boundaries…it’s more like showing a piece of art, rather than design.

What do you all think?

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The 5 Biggest Mistakes in Logo Design

The designers here at BusinessLogos have designed thousands of logos, and have had the chance to critique and revise thousands more. Every day we see these common mistakes that customers and designers make, which cause their business to look weak, unprofessional, and will end up costing the companies sales, respect and profit.

You don’t have to have a huge budget to get quality design, but you DO have to pay for experience, so that you can avoid these mistakes.

This icon is available through stock art stores like Shutterstock, and also through most of the designers on DesignCrowd.

5. Uncopyrightable Design

You find this with crowdsourced design companies like 99designs or DesignCrowd. The designers can’t spend a lot of time on each logo, so they recycle clip art or re-use designs they’ve made for other companies. There’s no system in place to prevent the same art being used my multiple companies, so there is no way to copyright the logo. We’ve spoken with many upset customers that have found this out the hard way.

 

 

4. Too Many Elements

“Great, now we just need some napkins, because that’s another thing we provide.”

The idea of the logo is to put a professional “signature” on your business. It is not your entire brand message, nor a sales brochure for your business. It should not bear the burden of communicating every aspect for business (that’s what your marketing is for). But too many business owners want to make sure every product, service, or design idea they can come up with is included in the logo, making it a convoluted mess.

This also happens when business owners receive their initial concepts form a design company, and want to “add value” to their design purchase by piling on ideas. Again, this makes your message LESS clear, and will turn off clients and potential business partners.

 

3. Amateur Design 

It’s a trusim in every aspect of the business world: you get what you pay for. If you have your 10-year old niece draw your logo’s character for $5, the value will show. If you get 100 designs for $50, the value will show.

 

 

 

 

2. Unnecessary Text

If you need to have a tagline, great; just leave it out of the logo. Let it be a part of your business card or website. The idea of a logo is to get it stripped down to the essentials, and your address and hours or operation are not essentials. LLC and INC are legally required in your legal documents, but not in your logo, and they tend to make your logo look less professional.

 

1. Not Designing with All Uses In Mind

The reason logo design is all about simplicity is because your logo needs to be flexible. It’s going to be used in different ways, like embroidery, web and animation. It’s print requirements will be different from it’s web requirements. So it’s not a good idea to use too many gradients and complex illustrations, because that doesn’t translate well to embroidery, for example. Experienced designers know how to design logos that will work for all forms of media that you might use.

Getting your logo done right is a very important part of starting your business. It’s worth the cost to have it done right.

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10 Awesome Examples of Typographic Logos

This post is about the type of logo that some people call a LogoType. It goes by other names as well, but I’m referring to logos that are essentially text with very little graphic elements. Michael Lambert at Fredd Design calls them Alphanumerics. This is what he said on his website about this category of logo. “This type of mark is the most widely-used logo and we are bombarded with them wherever we go on practically whatever we see. An alphanumeric logo is your company or brand spelled out, literally, but the treatment of the typography is usually unique unto the name itself and can therefore be trademarked and be treated as a logo.”

You can probably think of many logotypes off the top of your head, because they’re so popular. Coca-Cola, Kellogg’s, Microsoft, and Google’s logos are just a few examples. When done correctly, it can last for many generations and always represent the company quickly and confidently, without distracting the eye with graphics that can get stale over time. Plus, it shows creativity…I mean, look at Red Lobster’s logo…”wow, you’ve put a lobster that’s red above your text…how did you come up with that?”

10. The Ambigram
The Ambigram is my favorite kind of logotype, because it takes a lot of patience and skill to create. It also stays in the mind of the viewer, because the eye has fun reading it in different ways. Ambigrams are words that can be read in more than one way, so it doesn’t have to just be turned upside down. They can also be read from the side differently, or can have words within words.

 

 

 

 

 

9. The “Literal Embodiment”

This style makes use of the company name, turning it into a visual metaphor. It doesn’t work with all names, but when it does, it really works to represent the name. Employing this style also ensures that the logo will be remembered. But you can only use this style with certain names.

 

 

 

 

8. The AlphaGlyph
This is a design using the letters to create art, thus eliminating the need for a graphic. This requires the designer to really get familiar with the shapes of letters, and to explore many different possiblities. When it works, it works, though, and you can get some really elegant designs. It also helps reinforce the name of the company.

 

 

 

 

 

 

7. The Integrated Graphic
This style works when the graphic is meant to be not subliminal…the comapny really is sure about the product, and wants you to associate them with the leader in that product or service. Amazon does it with the smile that also means A-Z. Creating it takes a lot of thought into something that really represents the company well, and won’t need to be changes if the company shifts directions.

 

 

 

 

6. The Typography Lover’s dream
This is when the text is front and center, and gets a lot of loving attention to each shadow and curve. ANy supporting graphics are incidental, almost unnecessary, because the shapes of the letters have been lovingly massaged until they’re perfect. This may not be a very common kind of logo, but this style is getting more popular every day, based on a quick search on Behance.

 

 

 

 

5. The Monogram
A close cousin to the Alphaglyph, this is where the designer uses an acronym and make the rest of the text very incidental, using visual hierachy techniques. It’s good for companies that WANT be known for their initals, like HP, AOL, and VW. Usually this logo starts out its career as an alphaglpyh accompanied with the explanatory text, and then evolves into just the acronym once brand recognition is established.

 

 

 

 

 

4. The Typographic Crest
Very similar to #6, but this one is text enclosed in a shape. THis makes it good fora ll kinds of backgrounds, and easier to embroider. New York Life’s logo does this, and it’s never seen without it’s enclosure.

 

 

 

 

 

 

3. The Dangler
This style employs a descender or ascender from one of the letters being put to good use to describe the business. It could be a tail, a moustache, or a piece of food, as long as it’s joined with a simple graphic. A close cousin to the Integrated Graphic style, but it has the graphic apart from the text, so either can be used separately.

 

 

 

 

 

 

2. The Hidden Graphic
FedEx did this and did it well with their hidden arrow. They’re fun to find, and I find myself constantly looking for this kind of thing. You can find it in Tostito’s, Staples, and Baskin Robbins. This example isn’t very hidden, but I think it counts.

 

 

 

 

 

 

1. The Calligraphic Wonder
I am really starting to appreciate this kind, because it takes a designer that loves typography. This style is also good for t-shirts, hoodies, posters, and events. It gives weight to the text, and shows that the company cares enough to take time with their message.

 

 

 

 

 

All of these logos were done by the talented designers at BusinessLogos.com.

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Logo Critique-NextGen Web Graphics


This logo was submitted by Mani, and it’s for a web design and development company. What does everyone think?

I think this logo needs some work. The custom X is making the logo difficult to read. It needs to be integrated better, perhaps by not using such a condensed font for the rest of the letters. It uses 4 colors, one of the colors being the black for the drop shadow. If anything is used in a logo, it needs to have a reason. Is there a reason for the drop shadow? Not really, and it’s not even consistent with the letters and the X graphic. The Blog text is enclosed in brackets, and I don’t know why. The whole thing looks disjointed and incoherent.

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paul
Designer, My Profile
Filed under Design, Illustration.

Mad Men Illustration-the great Don Draper


Once again, we bring you another Mad Men fan illustration, done by Paul browning. Draper’s character is partially based on Draper Daniels, the creative head of the Leo Burnett advertising agency in Chicago in the 1950s who created the Marlboro Man campaign. However, some of the advertising techniques and the professional accomplishments of Don Draper are based on those of Rosser Reeves, who rose to chairman of the Ted Bates agency.

To get quality artwork like this in a custom logo design, go see the experts at BusinessLogos.com.

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