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Posts Tagged: criticism

Faux-gos

Like these logos? I did all three of them in about an hour. The reason it was so easy is because none of the companies exist as far as I know. I just made the art, then added a company name that fits.

This has been something that’s been a slight pet peeve of mine. I see a lot of logos that look amazing, and fit the company name really well. I think, “How did they ever come up with that?”

Then I find out by doing a little research that the company doesn’t exist.

The designer showed a lot of imagination, but never had to deal with the client request to come up with something unique to brand the company.

We’ve all seen 99% of the time, the client will choose the logo that we would LEAST recommend. This makes logo portfolio sites a graveyard of discarded ideas. I’m fine with that, because at least the designer was working within the bounds of the client’s brief.

But I wonder what percentage of the logos you see in portfolios like Logopond or LogoLounge are for actual companies. I don’t know if that’s ethical or not…on the one hand, it’s a great way to build up a sweet portfolio. Young designers just starting out have a hard time getting a portfolio without experience, and this is an easy workaround for that.

But, on the other hand, it’s showing work that never had boundaries…it’s more like showing a piece of art, rather than design.

What do you all think?

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The 5 Biggest Mistakes in Logo Design

The designers here at BusinessLogos have designed thousands of logos, and have had the chance to critique and revise thousands more. Every day we see these common mistakes that customers and designers make, which cause their business to look weak, unprofessional, and will end up costing the companies sales, respect and profit.

You don’t have to have a huge budget to get quality design, but you DO have to pay for experience, so that you can avoid these mistakes.

This icon is available through stock art stores like Shutterstock, and also through most of the designers on DesignCrowd.

5. Uncopyrightable Design

You find this with crowdsourced design companies like 99designs or DesignCrowd. The designers can’t spend a lot of time on each logo, so they recycle clip art or re-use designs they’ve made for other companies. There’s no system in place to prevent the same art being used my multiple companies, so there is no way to copyright the logo. We’ve spoken with many upset customers that have found this out the hard way.

 

 

4. Too Many Elements

“Great, now we just need some napkins, because that’s another thing we provide.”

The idea of the logo is to put a professional “signature” on your business. It is not your entire brand message, nor a sales brochure for your business. It should not bear the burden of communicating every aspect for business (that’s what your marketing is for). But too many business owners want to make sure every product, service, or design idea they can come up with is included in the logo, making it a convoluted mess.

This also happens when business owners receive their initial concepts form a design company, and want to “add value” to their design purchase by piling on ideas. Again, this makes your message LESS clear, and will turn off clients and potential business partners.

 

3. Amateur Design 

It’s a trusim in every aspect of the business world: you get what you pay for. If you have your 10-year old niece draw your logo’s character for $5, the value will show. If you get 100 designs for $50, the value will show.

 

 

 

 

2. Unnecessary Text

If you need to have a tagline, great; just leave it out of the logo. Let it be a part of your business card or website. The idea of a logo is to get it stripped down to the essentials, and your address and hours or operation are not essentials. LLC and INC are legally required in your legal documents, but not in your logo, and they tend to make your logo look less professional.

 

1. Not Designing with All Uses In Mind

The reason logo design is all about simplicity is because your logo needs to be flexible. It’s going to be used in different ways, like embroidery, web and animation. It’s print requirements will be different from it’s web requirements. So it’s not a good idea to use too many gradients and complex illustrations, because that doesn’t translate well to embroidery, for example. Experienced designers know how to design logos that will work for all forms of media that you might use.

Getting your logo done right is a very important part of starting your business. It’s worth the cost to have it done right.

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Logo Critique-Apparel US

Patricia sent us her logo to be critiqued. The company is Apparel US and, surprisingly, she is not a designer. It looks like a designer made this, because there’s a measure of restraint. Everything has a purpose. The stars are there to reflect the United States aspect. The colors are simple. If it weren’t for the gradient on the tag, I would say it’s a 2-color job (that doesn’t look like a halftone, it looks like a third color.

One thing makes me grit my teeth a little. Look at the space between the APP and the AREL. If you give it just that extra 10% that designers do before finishing a logo, then you catch things like this.

Other than that, you made a good looking, simple logo design. Good job.

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Logo Critique-NextGen Web Graphics


This logo was submitted by Mani, and it’s for a web design and development company. What does everyone think?

I think this logo needs some work. The custom X is making the logo difficult to read. It needs to be integrated better, perhaps by not using such a condensed font for the rest of the letters. It uses 4 colors, one of the colors being the black for the drop shadow. If anything is used in a logo, it needs to have a reason. Is there a reason for the drop shadow? Not really, and it’s not even consistent with the letters and the X graphic. The Blog text is enclosed in brackets, and I don’t know why. The whole thing looks disjointed and incoherent.

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paul
Designer, My Profile
Filed under Logo Design 101.

Logo Review-i3rand


This was submitted to us by Augustino Nguyen, a designer in Vietnam. What do you all think?

I personally think it’s a very interesting name, but I went to iBrand first to check it out before I realized it’s i3rand. It’s not a name that rolls easily off the tongue, but it is unique. The logo is a little too simple for my taste. Maybe its the Myriad Bold font.

To see more examples of logo design, go to our website.

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