I loved this so much. I’ve heard each one of these lines from clients…I think they were just missing “this will be great exposure for you”.
Like these logos? I did all three of them in about an hour. The reason it was so easy is because none of the companies exist as far as I know. I just made the art, then added a company name that fits.
This has been something that’s been a slight pet peeve of mine. I see a lot of logos that look amazing, and fit the company name really well. I think, “How did they ever come up with that?”
Then I find out by doing a little research that the company doesn’t exist.
The designer showed a lot of imagination, but never had to deal with the client request to come up with something unique to brand the company.
We’ve all seen 99% of the time, the client will choose the logo that we would LEAST recommend. This makes logo portfolio sites a graveyard of discarded ideas. I’m fine with that, because at least the designer was working within the bounds of the client’s brief.
But I wonder what percentage of the logos you see in portfolios like Logopond or LogoLounge are for actual companies. I don’t know if that’s ethical or not…on the one hand, it’s a great way to build up a sweet portfolio. Young designers just starting out have a hard time getting a portfolio without experience, and this is an easy workaround for that.
But, on the other hand, it’s showing work that never had boundaries…it’s more like showing a piece of art, rather than design.
What do you all think?
Once again, we bring you another Mad Men fan illustration, done by Paul browning. Draper’s character is partially based on Draper Daniels, the creative head of the Leo Burnett advertising agency in Chicago in the 1950s who created the Marlboro Man campaign. However, some of the advertising techniques and the professional accomplishments of Don Draper are based on those of Rosser Reeves, who rose to chairman of the Ted Bates agency.
To get quality artwork like this in a custom logo design, go see the experts at BusinessLogos.com.
I personally think it’s a very interesting name, but I went to iBrand first to check it out before I realized it’s i3rand. It’s not a name that rolls easily off the tongue, but it is unique. The logo is a little too simple for my taste. Maybe its the Myriad Bold font.
To see more examples of logo design, go to our website.
Today’s logo submission got me thinking about a problem that many logos have. Sometime the designer designs it to look nice and give a professional face to the business. Maybe the designer wants to keep it simple, and just use text. Then they want to dress it up with something, so they add a drop shadow or an underline. Things are added to make it look unique, without thought to how this relates to the business.
The company’s purpose should always be foremost in the designer’s mind throughout the design process. Manas sent this in telling us that it is for a social networking site. Is that what it communicates? No. In response to the question “what will the logo be used for?”, he put: to represent the brand. Does the logo represent any brand? I would say, possibly a little, since the name is there. But it doesn’t represent what the company does.
First off, let’s use a typeface that’s a little more unique. We want to set the company apart from the hundreds of other social networking sites. Next, let’s customize the text a little. I brought the cap height down a little on the L, K, H, and T. The underline was doing nothing, so I used it as an arch to communicate between two letters, which is the purpose of a social networking site. You could do the same with a dotted line, or intersecting speech bubbles. The important thing is that it looks nice AND communicates a message. Every part of it should have a reason to be there. This is how boring logos can become custom logos, tailored to the client’s business.