Looking into my seven year olds mouth I see countless reasons why it was not a good idea to skip the yearly dentist appointment, or why it was very bad to rush the child to bed—as he finishes his last bite of ice cream. (Brushing the teeth would have been another excruciating step.)
The scary reality is now I have to find a dentist that not only can save me and my son from this shame and his cavity-infected mouth BUT ALSO is someone I can trust. It doesn’t sound too difficult.
But in American Fork, Utah there are over one hundred dentists all screaming out to me saying, “I’ll solve all your dental problems!” So I set out on this journey in a sea of “qualified” dentists.
Where do I start? Google Maps. I type in American Fork Dentists. Fifteen pop up. I place my curser over their name and there is nothing that sets them apart but their last name.
Except for…. Wait a minute!? What do my eyes behold?? Color…. design…. could that be a LOGO? It’s a simple one really but one that catches my eye probably because the rest of dentists listed did not have one. It beckons me to click on it.
Click! I am on his home page…I see his family, his office and practice. In my mind I say with relief, “He is the one”. Why? Well, to most potential customers, and me, if he cared enough about his business to create a logo then he must care enough about my kid’s teeth. The other dentists, if they have a logo, didn’t take the time to use it properly, and incorporate it into Google Maps. This dentist, paid for a professionally designed logo and implemented it into Google Maps.
It may sound silly, but it’s true, if you are one fish in the very big sea of your profession you have to ask yourself a few questions:
1. What sets your business apart from the rest?
2. What will attract the most attention immediately?
3. What will cause a call to action?