Need some font help

February 7th, 2012 by Paul | Posted in Uncategorized |

One of our Business Logos clients has a logo that they did with LogoWorks. The designer forgot to put the font identifier in the file. Now this client would like to know what font his tagline it is in. I tried the WhatTheFont tool at Myfonts, but it didn’t work. Can anyone identify this? It looks like something done at fontdiner, but I can’t find it there, either. Hopefully one of you designers out there can help me out. The first one to correctly identify it wins $20.

Design Confessional

January 13th, 2012 by Paul | Tags: , , | Posted in Business, Client Projects, Design, Logos |

We’re back, after a couple months of unforgivable neglect. Thanks for your continued emails and support. I promise we’ll get back to regular posting and reviews.

As for myself, I’ve been busy starting up a new business with another designer, businesslogos.com, and have really started to see the logo design business from the other side of the desk.
It’s been weird starting this enterprise, because it’s forced me to think like more of a marketer. I’ve never enjoyed that kind of thing. I’ve been pulled kicking and screaming into the role of a businessman, and it’s made my mind think about my early days as a designer. Embarrassing, strange things. So the point of the post is to confess an early memory, and to hopefully provoke you to air out your most buried design secrets.

Back when I was working at a t-shirt printing company, I was starting to get more confident as a designer. Designers were just starting to discover the potential of the internet, and I found the site elance. I advertised my services as a designer/illustrator, with what I thought was an impressive portfolio.

Side topic: do you ever look back at your early stuff in your portfolio and just cringe? Hopefully, we’re all constantly improving and progressing as artists, so your past things should always feel amateur.

Anyway, I was contacted by a guy that wanted a t-shirt illustration for a chessboard with the pawns as cartoon characters, all come to life and fighting each other. It sounded fun, so I quoted a price and looked forward to spending a few days drawing an impressive first draft.

Once he approved the estimate, I got the worst feeling of dread.

Every self-doubt consumed me. How can I pull this off? What if he hates it? All the drawing I’d done for hire was for friends or employers, so this felt different, because it was an anonymous buyer that was investing hard-earned money in ME. It was nerve-wracking pressure, a feeling like none I had never had. I still can’t understand why I was so scared of this project.

I sent the guy an email and LIED, which I felt horrible about. I made an excuse like I had a death in the family, and couldn’t take on any more projects. He said it was no problem. It was probably no big deal to the guy, and he just went with the next artist’s bid, but I felt really bad about letting a client down.

This was many years ago, but I still feel a little twinge of guilt and weirdness about it. I haven’t talked to any designers about it. Since that time, I’ve taken hundreds if not thousands of these typed of projects, the huge majority of them ending up great for both parties. It’s just a story of my first time breaking into what I felt were the “big leagues” and finding myself paralyzed with “design responsibility”

There you have it. My designer confession. Let’s hear from the rest of you about your dirty little secrets you’ve had during your design career. This is an anonymous forum, remember, and I’ve always felt like confession is good for the sound, and it’s valuable to learn from others’ experience.

Logo Critique – DNA Digital

October 18th, 2011 by Paul | Tags: , | Posted in Branding, Design, Logo Design 101 |

Dylan O’Donnell is a designer that sent us this logo to critique.

Company Info: DNA Digital is a hosting company, web devs, design and marketing. Want to avoid typical web cliches but have a strong “corporate” umbrella logo to cover many “digital” operations.

What will the logo be used for: Everything. Business cards, websites and hopefully my personal Jet. *cough*. Must work on all colours / reversed.

Logo Review – Celpos

September 27th, 2011 by Paul | Posted in Uncategorized |

First Name: Eduardo
Last Name: Mello
Designer: Yes
What will the logo be used for: web, brochures, office templates

It would be nice to have more info on this one, but it’s good to see your process. I like the final logo. I’d like to know what the Social Seguridad has to do with it.

Logo Review – Hispanic Area Council

September 20th, 2011 by Paul | Tags: , | Posted in Design Process, Logo Design 101, Logos, Uncategorized, Wordmarks |

Today’s submission is from Isaac. “The hispanic area council is a student run organization that is designed to give minority students in the student senate, promote and educate outsiders on hispanic culture, and recruit new Hispanic Students to the college. ” What do we think?

Podcast #21 – Simple Logos Part Two

August 18th, 2011 by Paul | Tags: , , , , , , , , , , | Posted in Demos, Design Process, Logo Design 101, Logos |

In this episode, Paul and John discuss 2 fantastic logo designs featured in LogoPond, and discuss the BMW logo’s history. Paul explodes into a mini-rant about design contests. We hope there’s no contest designers listening.

They discuss feedback from itunes, the logodesign.com site, and emails. The review two logos and offer 2 design options.

Increase your knowledge while having fun listening to two experts in the design industry.

Logo Review – Brown Deer

August 17th, 2011 by Paul | Tags: , , , , , , , | Posted in Uncategorized |

The Brown Deer
Today’s logo is submitted by someone at Business Logo. It’s one of the better ones we’ve seen here. What does everyone else think?

Logo Critique – IWL

July 27th, 2011 by Paul | Posted in Uncategorized |

Today’s critique is a two-fer-one. Not only did Renee send us the logo, but she sent the logo in use on a business card. She says “I don’t get a chance to do much logo design and don’t have any other designers in my office to bounce ideas off of, so all feedback is welcome!”

What do people have to say about this design?

Logo Review – New City Church

July 21st, 2011 by Paul | Posted in Uncategorized |

Company Info: a fledgling 3 year old church moving to a new downtown location; it is a very city-positive community looking to revitalize the city at all levels of society; the triquetra is an ancient symbol that represents the trinity & its interweaving lines represent the presence & power & love of God enveloping & renewing the city
What will the logo be used for: everything, part of rebranding project

Logo Review – MIT

June 27th, 2011 by Paul | Tags: , | Posted in Uncategorized |

Waseem Khan sent us this logo for us to review. What does everybody think?

Please remember that when you submit a logo we could use all the information you have about the company, otherwise were just going on aesthetics.