Avengers assemble!

May 5th, 2012 by Paul | Tags: , , , , , , , | Posted in Design, Illustration, Logos I Love, Uncategorized |

Now that everyone’s buzzing about the golden age of superhero films we’re living in, it got me thinking about hero-type logos we’ve done….this may have to be a 3-part post, because we’ve done a lot of logos with heroic figures. It’s not a bad idea, its just that it is so often used, the struggle is to make the figure both classic and unique.

If you want this kind of logo, see the experts over at www.BusinessLogos.com

Second-Look Logos

April 9th, 2012 by Paul | Posted in Uncategorized |


Logos should ideally be read quickly. Logos ahve a lot of competition with the viewer’s eye, so the name should at least be read within 3 seconds, and give a good impression of the company quickly. Equally important, though, is that they leave an impression. A well-crafted logo with “hidden” elements, like these done by the team at Business Logos, give the A-HA moment that makes people remember that company name, and make the viewer feel involved in the artistic aspect of the design.

For instance: at first glance, the Carrie Smith Design logo looks like a simple S. But once you notice that all the letters are represented, you automatically have a higher likelihood of remembering that logo.

Logos with Creatures

April 9th, 2012 by Paul | Tags: , | Posted in Uncategorized |

Sometimes there’s clients that want a character thats not exactly an animal, and not exactly humanoid. We love to draw whatever the client wants, from an actual beancounter to a snowboarding yeti.

Crest Logos

February 17th, 2012 by Paul | Tags: , , , , , , , , , , | Posted in Design Process, Logo Design 101, Logos, Logos I Love, Small Business |

Crest, or enclosure logos, are memorable, but only if they have a strong structure. Nearly every strong crest logo you’ll find adheres to an internal structure, a graphic motif. Crests often play games with symmetry or pattern—and the designer makes choices about what he’ll allows to leave the enclosure. Once a designer establishes a base, every move away from that base calls attention to itself. And then the hierarchy can be established.

These are crest logos I did at my last job.

And these are logos created by me and other designers here at BusinessLogos.

New Logo Identification Contest

February 17th, 2012 by Paul | Posted in Uncategorized |

$20 (through Paypal) for the first person who can correctly identify the typeface used here. I tried WhattheFont, and found nothing similar. Good luck.

Animal Logos

February 16th, 2012 by Paul | Tags: | Posted in Animals, Client Projects, Illustration, Logos |

I used to hate drawing animals when I was a kid. I stuck with mainly comic book characters. Now I love when a client asks for an animal, because there’s so many ways to illustrate them. I like to find the most interesting style or pose and spend a lot of time on them.

I did these all for the last company I worked for.

These were done by me and the talented group of designers and illustrators at BusinessLogos.com.

Send us a link of your favorite animal logos you’ve done!

Need some font help

February 7th, 2012 by Paul | Posted in Uncategorized |

One of our Business Logos clients has a logo that they did with LogoWorks. The designer forgot to put the font identifier in the file. Now this client would like to know what font his tagline it is in. I tried the WhatTheFont tool at Myfonts, but it didn’t work. Can anyone identify this? It looks like something done at fontdiner, but I can’t find it there, either. Hopefully one of you designers out there can help me out. The first one to correctly identify it wins $20.

Design Confessional

January 13th, 2012 by Paul | Tags: , , | Posted in Business, Client Projects, Design, Logos |

We’re back, after a couple months of unforgivable neglect. Thanks for your continued emails and support. I promise we’ll get back to regular posting and reviews.

As for myself, I’ve been busy starting up a new business with another designer, businesslogos.com, and have really started to see the logo design business from the other side of the desk.
It’s been weird starting this enterprise, because it’s forced me to think like more of a marketer. I’ve never enjoyed that kind of thing. I’ve been pulled kicking and screaming into the role of a businessman, and it’s made my mind think about my early days as a designer. Embarrassing, strange things. So the point of the post is to confess an early memory, and to hopefully provoke you to air out your most buried design secrets.

Back when I was working at a t-shirt printing company, I was starting to get more confident as a designer. Designers were just starting to discover the potential of the internet, and I found the site elance. I advertised my services as a designer/illustrator, with what I thought was an impressive portfolio.

Side topic: do you ever look back at your early stuff in your portfolio and just cringe? Hopefully, we’re all constantly improving and progressing as artists, so your past things should always feel amateur.

Anyway, I was contacted by a guy that wanted a t-shirt illustration for a chessboard with the pawns as cartoon characters, all come to life and fighting each other. It sounded fun, so I quoted a price and looked forward to spending a few days drawing an impressive first draft.

Once he approved the estimate, I got the worst feeling of dread.

Every self-doubt consumed me. How can I pull this off? What if he hates it? All the drawing I’d done for hire was for friends or employers, so this felt different, because it was an anonymous buyer that was investing hard-earned money in ME. It was nerve-wracking pressure, a feeling like none I had ever had. I still can’t understand why I was so scared of this project.

I sent the guy an email and LIED, which I still feel horrible about. I made an excuse like I had a death in the family, and couldn’t take on any more projects. He said it was no problem. It was probably no big deal to the guy, and he just went with the next artist’s bid, but I felt really bad about letting a client down.

This was many years ago, but I still feel a little twinge of guilt and weirdness about it. I haven’t talked to any designers about it. Since that time, I’ve taken hundreds if not thousands of these typed of projects, the huge majority of them ending up great for both parties. It’s just a story of my first time breaking into what I felt were the “big leagues” and finding myself paralyzed with the “design responsibility” of pleasing a client and creating good artwork from nothing.

There you have it. My designer confession. Let’s hear from the rest of you about your dirty little secrets you’ve had during your design career. This is an anonymous forum, remember, and I’ve always felt like confession is good for the sound, and it’s valuable to learn from others’ experience.

Logo Critique – DNA Digital

October 18th, 2011 by Paul | Tags: , | Posted in Branding, Design, Logo Design 101 |

Dylan O’Donnell is a designer that sent us this logo to critique.

Company Info: DNA Digital is a hosting company, web devs, design and marketing. Want to avoid typical web cliches but have a strong “corporate” umbrella logo to cover many “digital” operations.

What will the logo be used for: Everything. Business cards, websites and hopefully my personal Jet. *cough*. Must work on all colours / reversed.

Logo Review – Celpos

September 27th, 2011 by Paul | Posted in Uncategorized |

First Name: Eduardo
Last Name: Mello
Designer: Yes
What will the logo be used for: web, brochures, office templates

It would be nice to have more info on this one, but it’s good to see your process. I like the final logo. I’d like to know what the Social Seguridad has to do with it.