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Posts Categorized: Award Winners

Our Design Contest Winners

We had a contest among our community of freelance designers that contribute to our design shop. We received a lot of great entries, so the task of narrowing them down was difficult. Here are the results of our Best Logo of 2010 Contest:

1st place WINNER: zurek
Project: Coroico
Evaluation:
This iconic logo designed by zurek was the consensus favorite in this year’s contest–it appealed to voters probably for several reasons. First of all, it’s simple, unique, and has great recognition value: not a lot of unnecessary detail or clutter in the logo. Second, it conveys emotion with the abstract light rays for the lion’s mane; and even though the pose is straight on, the face is above center which adds a great dynamic to the illustration. Finally, it uses simple yet clean and classic typography that will be an asset in this company’s branding efforts. Even something very subtle like making the first and last letters of the name larger helped give the typography that little touch of customization to make the logo that much better. Congratulations, zurek, the $300 prize for this year’s contest is yours!

2nd place: shahdan
Project: Honey Maze
Evaluation:
Combining two ideas or aspects of a company into one not only makes a great company name, but helps inspire great logo design as well! In this great iconic design, shahdan has transformed a honeycomb into a maze: what a brilliant idea followed by creative execution! Since some viewers may not catch on that the hexagon is a honeycomb, shahdan added just the right amount of extra detail in the honey drops to polish off the idea. Without the honey drops, the logo may have fallen short in its concept. Way to go shahdan, $200 is coming your way! Shahdan is now doing awesome design for BusinessLogos.

3rd place: longkangkung
Project: Home Organic
Evaluation:
Tree and leaf logos seem to have been done just about every way imaginable, but our voters were pleased with longkangkung’s creative execution of an oft-used idea. Using large abstract leaves to fill out the tree’s shape helped drive home the organic aspect of this company without being boring and too literal. The small door in the trunk also helped communicate the message of home to the viewer. In short, just the right amount of detail to communicate a powerful concept. This logo is simple enough it would reproduce well in one color, and the typography is also elegant and refined. Thanks longkangkung for a great design, worthy of $100 and third place!

Honorable Mention: reyespadilla
Project: The Taco Tank
Evaluation: This illustrative design by reyespadilla was also popular with our voters and earns our first spot for Honorable Mention! Combining a taco and a fish in a creative and fun illustration will really make this company stand out with its competitors. We also liked the use of hash marks to create a little shading and flair in the design that we don’t normally see.

Honorable Mention: tjost
Project: Airwaves
Evaluation: Congratulations to tjost for providing the top-rated logotype of this year’s contest! By substituting the letter “i” with a radio tower, tjost takes this logo to the next level; without the tower, the message would not have the same visual impact or right amount of creative touch. The colors are complementary and play off each other quite well. Also, putting those two clouds in the other letters was another great added touch of detail that really sells the logo as being top-notch, custom design.

Honorable Mention: gax
Project: Coffee Park
Evaluation: This logo by gax has a nice hand-drawn quality to it, using just the right amount of color, line, and abstract shapes to combine into a whimsical yet professional design. The arc shape in the background with the hashmarks for texture provides a unique visual foil to the foreground illustration, and also ties in the typography quite nicely to form a nice overall crest design.

Honorable Mention: webcore
Project: Queen of Tarts
Evaluation: This logo by webcore is perhaps one of the better examples of picking the right font to match the style of the icon: both the typography and icon definitely go together! We also really liked the iconic representation of a tart that also doubles as a crown: genius! The icon is simply executed with just the right amount of detail. All in all, this design epitomizes what makes logo design a great medium of art and communication! Well done!

 

Thanks to Luke for his evaluations! You can see more work from these talented designers at Logodesign.com.

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robmarsh
Rob Marsh
Admin, Logodesign.com

Football Season is Here.

Around here, there is nothing quite like the start of football season. The competition, the upsets, the Top-25, Game Day. It all makes for a great weekend.

And, it reminds us of a couple of logos we’ve done. Including one of our all time favorites.

Two years ago, we created a logo for a little company called First And Girl that specializes in football-themed jewelry. Stuff like pendants and charms for the little league team mom. They wanted a logo that was football oriented, but also feminine—not exactly a combination you see every day. But in this case, our design team delivered with an icon that represents both a huddle and the petals of a flower. It’s a logo I love and it was also recognized with an American Graphic Design Award. Check it out:

 

 

We’ve done a few other football-themed logos over the years. Some for fantasy football leagues, others for football video games, as well as the occasional team logo. Check out this illustrated logo we did a couple of years ago for a Youth and Adult Competitive Football League. The client asked to see an icon with players bursting out of the logo—almost superhero like.

 

 

Finally, another client approached us for a logo for their football game that is played entirely through email. They wanted a fun logo, but something that would appeal to adults, not just kids. They requested colors that would remind customers of a football field and wanted something that incorporated elements from the game itself. We presented lots of concepts, and this was the final result:

 

robmarsh
Rob Marsh
Admin, Logodesign.com

Logos I Love—Wading River

Speaking of green logos (which we were doing here), there’s another green logo that hangs prominently on our wall that I should have featured below.

Unlike the others, however, this one was featured as a winner in the AIGA 100 design competition a couple of years ago.

When the client approached us, they asked for something that felt “soft” and would make people “feel happy” when they see it. Then they described a scene with an oak tree and a pony-tailed girl reading an over-sized book near a river. Something that would be appealing to young girls, but not feel to “girly”. That’s a lot to put into a logo, but our designer did a phenomenal job creating this outstanding mark for the client. It’s a logo I love.

 

 

Of course, when you’re ready to start your own logo project, our logo design team is here to help.

robmarsh
Rob Marsh
Admin, Logodesign.com

See Our Work in Logo Lounge 6

We were thrilled to find out a few days ago that several of our designers will have their work featured in Logo Lounge 6—the latest in a series of well-respected design publications by Bill Gardner set to be published in February 2011. Nine of the logos in the upcoming book were created by the designers at our design shop. Here’s a preview of what you’ll see in the book next year:

 

 

 

 

 

 

 

 

 

 

As you can see, the selected artwork covers a wide range of styles and creativity in logo design. We’re grateful to Logo Lounge for selecting our work for inclusion in the book again this year (we have several logos in last year’s book too). Congratulations to Jerron, Josh, Justin, Paul, Curt, and Jose who created the “winning” marks.

As always, our designers would love to put together a few ideas for your next project. Check us out at Logodesign.com to get started.

robmarsh
Rob Marsh
Admin, Logodesign.com

Logos I Love—Black Rooster

A few years ago, we were approached by a client to design a logo for a property holding company called Black Rooster. They didn’t have a lot of expectations, so our designers had a lot of freedom in concepting and designing the project. In my opinion, the work we presented to this client was exceptional. The client saw a total of six initial concepts (and four revised versions of his favorite concept after that). Here are two of the initial concepts.

The first concept is an illustration using simple shapes and just three colors to create a rooster enclosure. The more complex icon is contrasted with a simple clean type treatment:

And the second is one of my favorite logos we’ve ever created. It’s not perfect (for example, it would be hard to engrave or embroider with this level of detail), but it’s a great piece of artwork. I love almost everything about it.

Do you have a new business or product that could benefit from a stunning logo design? If so, we’d love to work on it for you. Check out the designers featured on our home page to get started. Or create your own logo at Logomaker.com.