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Posts Categorized: Small Business
robmarsh
Rob Marsh
Admin, Logodesign.com
Filed under Logos, Small Business.

Introducing the All New Logodesign.com!

Welcome to Logodesign.com—the best place on earth to search for, connect with, and hire great logo designers.

Our mission is to help you find a talented designer who you can work closely with to develop a unique logo identity for your business or product. And our directory of designers features some of the world’s best—artists who have worked on hundreds of logo projects over the years.

We’ve tried to make finding them easy—if you know their name, you can simply search for their name. If you are looking for a particular style of work, you can search for that too. Want to work with someone nearby? Search by location. Or simple browse through the samples and portfolios featured on the site until you find a designer who’s work you love. Then email them, text them, tweet them, call them, or reach out to them in whatever way works best for you.

Logodesign.com Is Not a Design Firm

This site is a directory of logo designers. We’ve made it easy to connect with them by listing links to their portfolios, their social media pages, and their personal websites. Because of this, you’ll find a wide range of designers with varying talent levels and price ranges. Once you find a designer who’s work you like, we encourage you to reach out to them for additional information about availability, price ranges, and working arrangements.

Logodesign.com Is Not a Contest Site

It seems the latest online design rage is the design contest site, where you share a few ideas about what you’re looking for, pay $99 (or a little more or less, depending on the site), and then have a group of inexperienced designers show you ideas. If that’s what you need, you’ll have better results elsewhere. Instead, we focus on connecting you with experienced designers to work with one-on-one. Why? Because that’s the best way to get a logo and a consistent, lasting look and feel for your project, product, or business.

Logodesign.com Is the Best Way to Find A Logo Designer for Your Project

We’ve made it easy to find them. Now it’s time to take a look and give them a try. Simple click here to start browsing through their work.

And if you’re a logo designer who wants to share their work on our site, click here.

 

 

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Why should a dentist get a logo?

Looking into my seven year olds mouth I see countless reasons why it was not a good idea to skip the yearly dentist appointment, or why it was very bad to rush the child to bed—as he finishes his last bite of ice cream.  (Brushing the teeth would have been another excruciating step.)

The scary reality is now I have to find a dentist that not only can save me and my son from this shame and his cavity-infected mouth BUT ALSO is someone I can trust.  It doesn’t sound too difficult.

But in American Fork, Utah there are over one hundred dentists all screaming out to me saying, “I’ll solve all your dental problems!”   So I set out on this journey in a sea of “qualified” dentists.

Where do I start?  Google Maps.  I type in American Fork Dentists.  Fifteen pop up.  I place my curser over their name and there is nothing that sets them apart but their last name.

Except for…. Wait a minute!? What do my eyes behold?? Color…. design…. could that be a LOGO? It’s a simple one really but one that catches my eye probably because the rest of dentists listed did not have one. It beckons me to click on it.

Click! I am on his home page…I see his family, his office and practice. In my mind I say with relief, “He is the one”. Why? Well, to most potential customers, and me, if he cared enough about his business to create a logo then he must care enough about my kid’s teeth. The other dentists, if they have a logo, didn’t take the time to use it properly, and incorporate it into Google Maps. This dentist, paid for a professionally designed logo and implemented it into Google Maps.

It may sound silly, but it’s true, if you are one fish in the very big sea of your profession you have to ask yourself a few questions:

1. What sets your business apart from the rest?
2. What will attract the most attention immediately?
3. What will cause a call to action?

 

Faux-gos

Like these logos? I did all three of them in about an hour. The reason it was so easy is because none of the companies exist as far as I know. I just made the art, then added a company name that fits.

This has been something that’s been a slight pet peeve of mine. I see a lot of logos that look amazing, and fit the company name really well. I think, “How did they ever come up with that?”

Then I find out by doing a little research that the company doesn’t exist.

The designer showed a lot of imagination, but never had to deal with the client request to come up with something unique to brand the company.

We’ve all seen 99% of the time, the client will choose the logo that we would LEAST recommend. This makes logo portfolio sites a graveyard of discarded ideas. I’m fine with that, because at least the designer was working within the bounds of the client’s brief.

But I wonder what percentage of the logos you see in portfolios like Logopond or LogoLounge are for actual companies. I don’t know if that’s ethical or not…on the one hand, it’s a great way to build up a sweet portfolio. Young designers just starting out have a hard time getting a portfolio without experience, and this is an easy workaround for that.

But, on the other hand, it’s showing work that never had boundaries…it’s more like showing a piece of art, rather than design.

What do you all think?

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The 5 Biggest Mistakes in Logo Design

The designers here at BusinessLogos have designed thousands of logos, and have had the chance to critique and revise thousands more. Every day we see these common mistakes that customers and designers make, which cause their business to look weak, unprofessional, and will end up costing the companies sales, respect and profit.

You don’t have to have a huge budget to get quality design, but you DO have to pay for experience, so that you can avoid these mistakes.

This icon is available through stock art stores like Shutterstock, and also through most of the designers on DesignCrowd.

5. Uncopyrightable Design

You find this with crowdsourced design companies like 99designs or DesignCrowd. The designers can’t spend a lot of time on each logo, so they recycle clip art or re-use designs they’ve made for other companies. There’s no system in place to prevent the same art being used my multiple companies, so there is no way to copyright the logo. We’ve spoken with many upset customers that have found this out the hard way.

 

 

4. Too Many Elements

“Great, now we just need some napkins, because that’s another thing we provide.”

The idea of the logo is to put a professional “signature” on your business. It is not your entire brand message, nor a sales brochure for your business. It should not bear the burden of communicating every aspect for business (that’s what your marketing is for). But too many business owners want to make sure every product, service, or design idea they can come up with is included in the logo, making it a convoluted mess.

This also happens when business owners receive their initial concepts form a design company, and want to “add value” to their design purchase by piling on ideas. Again, this makes your message LESS clear, and will turn off clients and potential business partners.

 

3. Amateur Design 

It’s a trusim in every aspect of the business world: you get what you pay for. If you have your 10-year old niece draw your logo’s character for $5, the value will show. If you get 100 designs for $50, the value will show.

 

 

 

 

2. Unnecessary Text

If you need to have a tagline, great; just leave it out of the logo. Let it be a part of your business card or website. The idea of a logo is to get it stripped down to the essentials, and your address and hours or operation are not essentials. LLC and INC are legally required in your legal documents, but not in your logo, and they tend to make your logo look less professional.

 

1. Not Designing with All Uses In Mind

The reason logo design is all about simplicity is because your logo needs to be flexible. It’s going to be used in different ways, like embroidery, web and animation. It’s print requirements will be different from it’s web requirements. So it’s not a good idea to use too many gradients and complex illustrations, because that doesn’t translate well to embroidery, for example. Experienced designers know how to design logos that will work for all forms of media that you might use.

Getting your logo done right is a very important part of starting your business. It’s worth the cost to have it done right.

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