Crest, or enclosure logos, are memorable, but only if they have a strong structure. Nearly every strong crest logo you’ll find adheres to an internal structure, a graphic motif. Crests often play games with symmetry or pattern—and the designer makes choices about what he’ll allows to leave the enclosure. Once a designer establishes a base, every move away from that base calls attention to itself. And then the hierarchy can be established.
And these are logos created by me and other designers here at BusinessLogos.
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