Blog

robmarsh
Rob Marsh
Admin, Logodesign.com
Filed under Animals, Illustration.

Going to the Dogs: Man’s Best Friend

Over the past ten years, we’ve had almost five hundred customers ask for logos, icons, or other design projects that feature dogs. Our project list includes: black dogs, yellow dogs, brown dogs, lazy dogs, fat dogs, stunt dogs, hot dogs, sun dogs (which of course aren’t dogs at all), dog houses, dog crates, dog groomers, dog walkers, doggy fitness centers, dog races, lucky dogs, bearded dogs, hot diggety dogs, dirty dogs, and, well you can imagine another four hundred and eighty or so project requests. People love dogs.

As you can imagine, these projects call for a lot of variety, from the artist’s style to the type of dog (the most requested dog is the bull dog, although we are also asked for a lot of labrador retrievers, great danes, and “cartoon” dogs). Here are a few samples I came across browsing our archives this morning. In most cases, I’ve removed the company name, so what you see here are mostly icons, not finished logos.

First up, a highly stylized cartoon pointer. It’s simple, fun, and friendly. Matched with the right typeface, it makes for a pretty compelling logo (only the icon is shown here):

Of course, not all dogs are friendly. Some customers ask for dogs that you might think twice about petting. While we’re not interested in doing logos for dog fighters, we don’t mind drawing dogs with more than a little fight in them. Here’s an example with a “sports logo” look we presented to a skate board company:

Dogs love to chase cats, squirrels, rabbits, mailmen, cars, and just about anything else. Here’s a simple icon we did for a production company…

And, of course, not all dogs are obedient. Some dogs are a bit mischievous. Others more than a little…

Unabashed plug for our design services: If you’d like to see more examples of the variety of artwork our designers create for our customers, check out the gallery at logodesign.com.

robmarsh
Rob Marsh
Admin, Logodesign.com

Logos I Love: Holy Brew

Two years ago, the guys at Holy Brew, a small microbrewery, asked us to create a logo for them. They wanted a logo that would become the cornerstone of their brand and product offering, which includes two lagers, Heavenly Light and Purgatory Pilsner. (Rumor is there are more to come.) Specifically, they requested a mark that contrasted heaven and hell. We presented seven different concepts that included gothic script, halos, and tails. After a couple of rounds of minor tweaks, Holy Brew selected a winner, shown here as part of the label on their Purgatory Pilsner:

When it comes to art, sometimes the designer’s favorite concepts don’t end up being the customer’s favorite concepts. We’re cool with that. After all, the customer knows his business and customers better than we ever will, and he pays the bills, so he should choose the logo HE loves. And while we really like the way the final logo works on the brewery’s bottles (you can download a wallpaper for your phone or computer with the design, here), we presented a concept that is definitely one of my favorite logos ever designed by our team. Rather than leave it in the archives, I thought I’d post it here.

We aren’t the only ones who like this concept. It was recognized with an American Graphic Design Award in 2008. Let us know what you think.

-rm

robmarsh
Rob Marsh
Admin, Logodesign.com

A Look at How It’s Done

A few months ago,  one of our designers sat down to do a little illustration. Since the season premiere of LOST was right around the corner, and because he’s a fan, he chose the show as his subject. We were there to record it all. (We’ve sped it up a bit, the whole process took a little less than an hour). If you’re a fan of the show, you’ll appreciate some of the details (like the polar bear). Even if you’re not a LOST fan, you’ll be able to appreciate the talent captured on the video.

 

 

To put this kind of talent to work on your logo or design project, visit Logodesign.com.

Or try your hand at creating your own logo with the free logo design software at Logomaker.com.

-rm

robmarsh
Rob Marsh
Admin, Logodesign.com
Filed under Uncategorized.

Welcome to the New LogoDesign.com

UPDATE: Since this article was posted, our website has undergone another change. Today it is a place where talented designers can post their best work and attract customers to work with them—one-on-one. Interested? Click here to meet a few of them.

Over the past five years or so, this website has had a few purposes. First it was a landing page for our design company (you can visit our do-it-yourself site here). The page has also been a place you could find design resources. And we posted dozens of articles about design on the page as well (now those are parked here). But for the past year or so, we’ve been pretty quiet at logodesign.com. That didn’t seem right to us.

So, we’re repurposing this site for something a little more fun.

For it’s next life, logodesign.com will be a place where we can showcase the incredible talents of the designers at our studio (since closed). We’ll show samples of our latest projects and tell you a little bit about them. We hope that this will give you an insider’s view of our studio so you can see the process and the products we have so much fun working on every day.

So stay tuned.

-rm