As designers, it’s gratifying when the client likes our work. It’s really fun to see how they use the custom logo design, like for their store signage or a billboard. And it’s even more nice to see they’ve used the logo to make a stuffed figure. But when they make a full mascot suit and presentation based on your artwork, it feels really awesome! Congrats to Justin, our designer, and thanks, Croc Doc!
Once again, we bring you another Mad Men fan illustration, done by Paul browning. Draper’s character is partially based on Draper Daniels, the creative head of the Leo Burnett advertising agency in Chicago in the 1950s who created the Marlboro Man campaign. However, some of the advertising techniques and the professional accomplishments of Don Draper are based on those of Rosser Reeves, who rose to chairman of the Ted Bates agency.
To get quality artwork like this in a custom logo design, go see the experts at BusinessLogos.com.
I personally think it’s a very interesting name, but I went to iBrand first to check it out before I realized it’s i3rand. It’s not a name that rolls easily off the tongue, but it is unique. The logo is a little too simple for my taste. Maybe its the Myriad Bold font.
To see more examples of logo design, go to our website.
Today’s logo submission got me thinking about a problem that many logos have. Sometime the designer designs it to look nice and give a professional face to the business. Maybe the designer wants to keep it simple, and just use text. Then they want to dress it up with something, so they add a drop shadow or an underline. Things are added to make it look unique, without thought to how this relates to the business.
The company’s purpose should always be foremost in the designer’s mind throughout the design process. Manas sent this in telling us that it is for a social networking site. Is that what it communicates? No. In response to the question “what will the logo be used for?”, he put: to represent the brand. Does the logo represent any brand? I would say, possibly a little, since the name is there. But it doesn’t represent what the company does.
First off, let’s use a typeface that’s a little more unique. We want to set the company apart from the hundreds of other social networking sites. Next, let’s customize the text a little. I brought the cap height down a little on the L, K, H, and T. The underline was doing nothing, so I used it as an arch to communicate between two letters, which is the purpose of a social networking site. You could do the same with a dotted line, or intersecting speech bubbles. The important thing is that it looks nice AND communicates a message. Every part of it should have a reason to be there. This is how boring logos can become custom logos, tailored to the client’s business.
This logo design was sent to us by a designer named Mikey Maruszak, who made it for his place of business, Printplace.
What does everyone think?
I think the .com is too small to be seen. I like the graphic, and the font. Maybe the ink and P’s could be a little bigger within that drop icon. I hope you’re using that face as a mascot on the body of an owl. I could see that working.