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Posts Tagged: graphic design

Logo Critique-Apparel US

Patricia sent us her logo to be critiqued. The company is Apparel US and, surprisingly, she is not a designer. It looks like a designer made this, because there’s a measure of restraint. Everything has a purpose. The stars are there to reflect the United States aspect. The colors are simple. If it weren’t for the gradient on the tag, I would say it’s a 2-color job (that doesn’t look like a halftone, it looks like a third color.

One thing makes me grit my teeth a little. Look at the space between the APP and the AREL. If you give it just that extra 10% that designers do before finishing a logo, then you catch things like this.

Other than that, you made a good looking, simple logo design. Good job.

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paul
Designer, My Profile
Filed under Design, Illustration.

Mad Men Illustration-the great Don Draper


Once again, we bring you another Mad Men fan illustration, done by Paul browning. Draper’s character is partially based on Draper Daniels, the creative head of the Leo Burnett advertising agency in Chicago in the 1950s who created the Marlboro Man campaign. However, some of the advertising techniques and the professional accomplishments of Don Draper are based on those of Rosser Reeves, who rose to chairman of the Ted Bates agency.

To get quality artwork like this in a custom logo design, go see the experts at BusinessLogos.com.

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