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Posts Tagged: review
paul
Designer, My Profile
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Logo Review-Design Steel Joke

Today’s logo for critiquing is sent to us by Xoni, a non-designer that created this for Xonistel.

Sorry, Xoni, this…this is a mess. I would start over from scratch. It makes no sense. It looks like something you’d get from a crowdsourced design place…it’s just a mixture of words, colors, and elements.

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Logo Critique-Apparel US

Patricia sent us her logo to be critiqued. The company is Apparel US and, surprisingly, she is not a designer. It looks like a designer made this, because there’s a measure of restraint. Everything has a purpose. The stars are there to reflect the United States aspect. The colors are simple. If it weren’t for the gradient on the tag, I would say it’s a 2-color job (that doesn’t look like a halftone, it looks like a third color.

One thing makes me grit my teeth a little. Look at the space between the APP and the AREL. If you give it just that extra 10% that designers do before finishing a logo, then you catch things like this.

Other than that, you made a good looking, simple logo design. Good job.

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Logo Critique-NextGen Web Graphics


This logo was submitted by Mani, and it’s for a web design and development company. What does everyone think?

I think this logo needs some work. The custom X is making the logo difficult to read. It needs to be integrated better, perhaps by not using such a condensed font for the rest of the letters. It uses 4 colors, one of the colors being the black for the drop shadow. If anything is used in a logo, it needs to have a reason. Is there a reason for the drop shadow? Not really, and it’s not even consistent with the letters and the X graphic. The Blog text is enclosed in brackets, and I don’t know why. The whole thing looks disjointed and incoherent.

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